4. Dollar Shave Club
Have you ever considered how a startup can compete with massive, well-established brands such as Gillette? Well, they do so with the help of a viral video marketing campaign, Dollar Shave Club is sharing a unique value proposition in a captivating and hilarious manner.
As they are directly promoting their service, the video still doesn’t look dull or salesy. They only spent $4,500 to make the video, and in return, they received 12 thousand orders within just 48 hours of launching the video.