5 Video Marketing Examples To Inspire You
Video Marketing Examples
A survey by HubSpot found that 54% of customers like videos better than any other type of content. According to this data, it is obvious that videos are the most popular form of content among customers, and for a good reason.
Now you may be wondering, how do I create video content that my audience will love? For that, you need to work with a good video production company and have an amazing storyline that you want to share.
Here are some of the best video marketing examples that we love, and you can use for the inspiration:
1. Old Spice – The Man, Your Man, Could Smell Like
Having Old Spice videos as an entry in any list of viral video marketing examples is a must. When old spice introduced the Old Spice Man, they created a viral phenomenon around the world.
This video marketing campaign is amazing because it surrounds presumptions that you have about individuals, which the ad greatly overexaggerates. While watching the video, you will see the overconfidence, superiority, and boldness. However, the character is also very humorous, making people want to watch it again.
2. Google Android – Friends Forever
In this video, Google is focusing on the love that people have towards cute and cuddly animals. However, they have a twist for their viewers in their video. Have you ever seen a bear and tiger cuddling?
In this video, Google has shown odd pairings of animals, which makes their marketing campaign much more powerful. When you are watching this video, you will realize that being different does not mean you cannot have a good time.
3. Dollar Shave Club
Have you ever considered how a startup can compete with massive, well-established brands such as Gillette? Well, they do so with the help of a viral video marketing campaign, Dollar Shave Club is sharing a unique value proposition in a captivating and hilarious manner.
As they are directly promoting their service, the video still doesn’t look dull or salesy. They only spent $4,500 to make the video, and in return, they received 12 thousand orders within just 48 hours of launching the video.
4. Always – #LikeAGirl
This is a great video from our point of view as it uses branded video marketing and addresses an important issue that we face in our society. In this video, various characters are discussing what it feels like to do things as a girl.
The video creates a new and fresh perspective of The point that is usually linked with negativity. Furthermore, this video helps viewers to challenge what they knew before and see things from a different perspective.
As this video is especially targeting female demographics, the message is powerful, empathic, and relevant.
5. Reebok – 25,915 Days
How long does an average human being live? The number is approximately 25,915 days. In this entry of our list of video marketing examples, Reebok is trying to instill a sense of urgency in their viewers’ minds by using this number. The main character in this video is counting backward from old age till they are a baby.
The idea in this video is to show the incredible potential that viewers have, and the things they can do with their lives. The video then ends with a statement worth remembering “Honor the Body You’ve Been Given.
The video also contains a call to action that asks you to calculate your days. The combination of a call to action and urgency makes this video special and effective.
Tell A Story, Build A Brand
Making an amazing video marketing campaign is all about inspiration. This inspiration is about conveying the message and telling the story in a unique way. Every business has a powerful and unique story that they can share.
The first thing is to figure out the story and then to collaborate with a video marketing company to convert the story into a powerful video marketing campaign.
Now, as you have seen how these brands told their stories, what story are you going to tell to your targeted audience? Contact us to find out how we can help you tell your story with the video.
