Why you should use an explainer video in your business
Benefits of Explainer Videos for Business
Making an explainer video has become a priority for an increasing number of businesses and nonprofits. The benefits of an explainer video cannot possibly be ignored.
It’s true – the market is on a continuous trend when it comes to video content. And why wouldn’t it be? Video engagement is relatively much higher than any other medium in existence. Today, the accessibility of video content on various devices is getting easier than ever.
Need to Make An Explainer Video?
Since you’re here, you may as well take a minute to get acquainted with us. Creamy Animation is a storytelling and explainer video production company based in Vancouver, Canada. We create sales and marketing content, training videos, corporate videos, and other animated storytelling videos for business, both local and around the world.
We’ve been around since 2009, and have created hundreds of videos and developed a unique drive for creating captivating animated stories.
Our combination of creative writing and story-driven videos are designed to help you connect with your audience on a personal level and deliver your message in a clear and concise manner. Check out our portfolio and our explainer video below.
As new technological advancements pour in – making an animated explainer video is easier than ever. The first thing your audience notices about your video is the length.
It is entirely up to the nature of your business to create short or long animation videos. However, it articulates the message in a matter of minutes. Consequently, your audience understands the essence of your message.
Apart from being a diverse visual medium tool, animated explainer videos help countless organizations to simplify complicated product or service messages. The power of the whiteboard animation videos inherently increases the value of your product or service value. Besides, the demand is not going away.
What’s even more interesting, is that you can use such videos to increase the traffic of your website.
If making an explainer video is not on your radar at the moment, here are top ten (10) benefits that would certainly change your mind:
1. Explainer Videos Increase Conversions
As of now, more than 80% of people prefer to watch videos to finalize the decision process regarding a specific product or service. Consequently, it creates a learning habit among users to make the final decision to buy a product or service.
The fact is that animated videos offer better user experience and customers have grown to enjoy them as a form of entertainment. And that’s why a dedicated video marketing budget to create affordable marketing videos has become a norm.
2. Video Helps Build Your Brand
You should celebrate the point at which your target market starts to understand your brand personality. Think of it as a gradual process that takes time. Companies, after all, shouldn’t have to spend a decade to build a connection with their audience, and videos can bridge that gap.
It is not always just about engaging or effective brand building. Instead, videos create a lasting brand recognition strategy. Furthermore, they can help your product or service build a long-term brand identity.
Remember, your brand recognition is tied to many aspects such as the colour scheme, captivating visual aesthetics, unique voiceover, script, and characters of your video.
3. Video Gives You A Professional Look
To be blunt, you don’t need awesome web design skills to create an effective website. However, your professional outlook is not just limited to a dedicated website, but marketing video will create a positive perception with your target audience.
In essence, videos send a message that your company is reliable and willing to undertake small and big projects to satisfy customers’ needs.
A sense of professionalism translates into recognition value of your business product or service. Videos have the adaptability to explain the vision of your company. Ultimately, you come across as if you intricately know the mechanics of your product or service.
4. Video Content is Versatile
It is true – your flexibility to promote is as broad as your imagination. That means setting optimal user experience on mobile, tablet, and monitor screens. Similarly, you can incorporate your videos on your personalized YouTube channel.
The communicative nature of videos is something you can depend on. Your audience can constantly learn from your video content. In addition, it can inherently cut down extraneous marketing research costs.
It may not be a big deal for small businesses, but a large chunk of organizations end up spending millions of dollars on research and development (R&D) that can be saved.
7. Endless Customization Options
There are practically no limitations as to how many changes you can make to your explainer videos. From sound design, colour correction to tweaking other graphical features; the possibilities are truly endless.
What’s interesting is that independent entrepreneurs and businesses are not afraid to experiment with the narrative. You can always trim, add video effects, or re-edit your videos to launch or promote a new feature.
8. Explainer Videos Open Creative Opportunities
Your animated video is like a portal that opens up new doors. It is possible that you may have missed out on some of the creative choices for your advertisement video to get a wider audience. However, the best aspect of videos is that you can add layer upon layer of interesting visual features to boost the user experience and engagement ratio.
Also, one of the benefits of explainer videos is that users tend to stick around because the invigorating visual graphics have the capacity to include surprising elements. A professional creative team can help you create a whiteboard video to understand the purchasing behaviour of your customers.
10. Higher Return On Investment – ROI
Your video campaign will render a higher ROI. You can avail a third-party tool to track the growth performance of your videos. The result? Your return on investment skyrockets because of the low-cost structure.
You can make your own explainer videos for business, but the inexpensiveness of a video production company such as Creamy Animation is unprecedented in the market. Apart from cost-effective service, you get the professional expertise to align videos exactly with the vision of your business.