When the script and the video are ready, it is time to choose where the video will go. Though it goes without saying that you will obviously add this video to every social media channel your company has, you will have to choose where to promote the videos. As a startup, your marketing budget may not allow you to promote your video on every social media platform.
Therefore, you will have to choose where to sponsor your videos, depending on your target audience. For example, if you are looking to target teenagers between the age of 13 and 16, then sites like TikTok, YouTube, and Snapchat are the way to go. Hence, keep age demographics in mind before choosing your platform.