Training Videos and How to Make Your Own

Tips on creating training videos that deliver

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Create Training Videos

We will let you in on a little secret; learning how to create training videos will make all the difference in marketing and here is why. All forms of media matter, but video sits at the top of the mountain.

Over the years, video has gained popularity as the media of choice for content, from movies to commercials to YouTube videos. With increased global access to the internet, consumers are predicted to spend a daily average of 1.5 hours and 16 hours per week watching videos online.

Video platforms like YouTube, Twitter, Facebook, Instagram, LinkedIn and even TikTok and Snapchat have features that allow users to create, upload and share videos. Training videos have become common and easier to create, once you have the right content. Explainer videos are one of the most effective ways to train your audience.

Training Videos

Source: HubSpot

Training Videos, what are they?

Training videos and videos created with the purpose of instructing or teaching people on a specific topic.

This type of video can be in the form of passing information or skill, for example,

  • Information can be conveyed about company culture and values when a new employee is being onboarded.
  • A how-to video training where you can learn how to cook pasta with a step-by-step process.

Training videos is designed to provide the users or viewers with a complete picture. They make it easy to provide clear instructions on specific procedures. Creating training videos that are utilize visuals makes it easier to explain and showcase products and services to users.

It’s sure hard enough to understand a topic clearly using long written instructions with little visuals, but an instructional video will fix all that.

Video Training

Why create training videos?

People process visuals faster and better, making videos the best media to impart knowledge and skills. In addition, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Training videos have been adopted for many industries like education, corporations, medical, and entertainment. Creating training videos is beneficial in the following ways:

  • Drives traffic and generates leads for companies.
  • Improved knowledge retention and retention
  • Increased engagement
  • Motivate learning with a better response to visual information over text
  • Extended reach to users (scalable)
  • Saves time and money on resources (cost-effective)
  • Improved user satisfaction and productivity
  • Creates consistency in content and user experience.

Training Video Examples

Now that you know the foundational basics of creating great training videos, lets take look at some examples. Here at Creamy Animation we have worked on numerous training video production projects.


What types of training videos can be created?

Training videos are great tools for simplifying complex and abstract ideas into digestible understandable information. When you create training videos, its of the utmost importance to know the different types that exist so that you make the most suitable decision which helps you make great training videos.

There are many types of videos, and selecting the best type depends on the goals, audience or market needs, available resources (time and money), budget, and preferences. We will discuss a few of the types of video training available, namely:

Instructor led or Presentation training videos

This is the commonest training video type that features an instructor speaking and delivering information on a screen to a virtual audience.

Instructors use slide decks, images, screencasts and examples in order to make the training video effective and engaging. The videos are concise, with experts recommending the videos be short—between six to ten minutes is the optimal length for a video, and the content is broken into several short videos for easy understanding.

How-To training videos

How-to training videos show step-by-step instructions on how to do something. These types of videos are popular on YouTube, also -known as tutorials, and have subsequently led to the urban phrase “learning from The University of YouTube.”

This step-by-step process structure allows learners to have control of their learning (at their own time, pace and convenience) and to be fully engaged as it involves a learning-by-doing approach.

How-to training videos effectively tackle multiple subjects from cooking to fixing complex electronics to data analysis and serve as a guide for learners along each step.

Screen share training videos

Popular for demonstrating technical processes like software tutorials and demos, screen share training videos help companies teach their customers how to use their software.

Screen share training videos, usually with voice-over narration from the product demonstrator, help guide learners on how to use the different features of the software.

Interactive training videos

Of all the videos, interactive training videos are the most effective for learning. This is because they actively require the involvement and engagement of learners with interactive features like quizzes and choosing a course of action based on scenarios and knowledge provided.

While costly in terms of budget and time to produce, interactive training videos provide an immersive learning experience and can be integrated into any video to increase learner engagement.

Video Training

Animated training videos

Animated videos are created and produced using animation styles like motion graphics, cartoons, icons, whiteboard, 2D/3D animation, and infographics, to mention but a few.

Animated videos are a favourite to use to explain complex and technical processes and ideas. They use visual animations to tell stories that learners find easy to connect with and remember.

Video training that is short and concise

This is a short video – usually one minute or less whose purpose is to deliver impactful information in a very short time. Micro training videos are excellent tools for motivation, sharing best practices and knowledge refreshers for learners.

A micro training video is created by tapping into a learner’s prior knowledge, delivers content, recaps the information shared and shares the next steps to encourage knowledge retention and behavioural change.

Producing Training Videos

Six easy steps on how to create great training videos (a practical guide)

STEP ONE: Brainstorm and Select Ideas and Goals

Step one to creating training training videos is ‘THE IDEA’ where it all begins. Selecting an idea for a video topic is essential. Before you choose a topic idea, you should be clear about the purpose of creating the training video; for example, is it a tutorial or explainer or onboarding video, and what you would like your audience to know.

The training goal will then determine and narrow down the right topic idea for the training video so you know what type of content to develop and what information to include.

STEP TWO: Identify And Know Your Audience.

Knowing your audience goes hand-in-hand with picking the right video towards producing great training videos. Without fully understanding your audience, you run the risk of producing a training video that holds no interest to the target audience.

For you to identify and know your audience, it’s paramount to collect essential demographic information on them like age, sex, skills, and location, among others, in order to understand their needs, pain points, habits and interests. This background information will not only help you identify your specific target audience, but it will also assist you in picking the right topic, idea, content and type of video to create.

In order to make great training videos, its vital to always put the audience first and thinking about their point of view.

STEP THREE: Choose Your Training Video

After identifying and selecting your audience, choosing the training video you want to create is the next step. With the different types of training videos mentioned previously, you have a variety of options to choose from depending on your audience’s expectations and available resources (time and money), information to share and stakeholders.

The key to choosing the best corporate training video format is taking into consideration the audience and the knowledge to be shared with them; for example, creating a training video built for employees is different from an educational video for children. An employee training video could be an interactive video format to retrain employees, while a children’s educational video could be animated to make learning fun and keep them engaged.

There is no clear-cut way of choosing a suitable training video type; however, knowing the strengths, weaknesses, and characteristics can help you determine the best type for you.

Create Training Videos

STEP FOUR: Scripting Writing and Storyboard Creation.

As a creator, you can envision what the video looks like and what features and scenes you would like to see included. However, bringing this vision to life requires preparation before recording the video. The prep work involves committing the ideas and scenes from your mind to paper to create a script and storyboard.

A video script is the blueprint you use when you create training videos. A well-written script is an effective tool in ensuring that the training video contains the relevant information and is organized and easy to understand for learners.

To write a script, you can begin with these basics:

  • Create an outline containing the topic, the key information you want to include and characters and scenarios that support the information.
  • Set time aside to write the script and vocalize it as you go along to get an idea of how it flows and the tone of language used. This helps you visualize and refine your message.
  • Edit the script to improve the content and eliminate any unnecessary words. Additionally, share and request feedback from others on the writing to help finetune the information.

Creative script writing

The secret to writing a good script for training videos is concise information and remembering the audience’s perspective. The script language should be conversational and simple. Check out our article on how to write an explainer video script.

With the script completed, next comes the storyboard. A storyboard is a visual flow representation of the video depicted by the use of pictures and sketches.

A storyboard takes the text written in the script and creates a simple visual equivalent that is arranged in chronological order based on the script flow. Creating a storyboard offers an overview of the information layout throughout the videos. The storyboard doesn’t need to be fancy; just a simple sketch will do to guide you to create the training video.

An interesting hack to writing a script and building a storyboard simultaneously is using two-column scripts that are commonly used in television and film by putting the audio and visual parts together for example;

When dealing with an angry customer, it is important to acknowledge their frustration, ask questions to find out the problem and offer a possible solution.

Customers want to know that they are being heard and that their problems are being resolved.

Split image of a customer care representative (nodding and listening) and angry customer (waving arms in frustration)
When buying used books from an online bookstore, take the time read their book condition guidelines to know the state in which the book is. Click and show the book condition guideline page

We are officially now in the creation stage. In order to create training videos, the audio and visual are vital elements that have to be created and included so as to produce great training videos.

It’s time to record and keep in mind that to make excellent videos, the video and audio must both be of high quality to make understanding seamless for the viewers. There are various visual and audio tools that can help you produce high-quality videos.

Customer Service Training Videos

Audio recording

Invest in a decent external microphone that is plug and play as those are the easiest to use. A good quality microphone will ensure audio clarity and high-quality sound to convey information. While you can use your computer’s inbuilt microphone, we don’t recommend it as the sound quality is usually poor.

To produce good voice-over narrations, you need to:

  • Find a quiet space. We recommend you find a room filled with furniture as it minimizes echoes.
  • Test the microphone and corresponding software and listen back to your recording for any sound irregularities like echoes and background sound.
  • Do a practice run with the script and listen back to note areas that need improvement.
  • Press play and record the script in a clear and confident voice, keeping a steady and dynamic pace.

Screen share recording

Screen share recording is the way to go for software demos. Software programs like Explain Everything can be used to screen record.

To create a sound screen share recording, you need to:

  • Watch tutorials to see how others have created and edited screen recordings.
  • Practice beforehand and go through the demo process until you have a clear understanding and can easily navigate it.
  • Clear your computer of all non-relevant information, including tabs, desktop icons and bookmarks. We recommend that you use a different browser or sign out to have clear visuals.

Animated Videos

The use of animations and other visual graphics makes great training video as it invites engagement from the learners. Animated training videos are great for storytelling and professional animators like Creamy Animation who deliver the information with simplicity and clarity.

Training Videos with Live Shoots

When you create training videos that necessitate shooting videos scenes, more equipment is need to bring it to life. Therefore, it would be best if you can get space and equipment like HD cameras, lapel microphones, tripods, and lights to shoot videos.

Shooting and producing great training videos requires;

Production Planning

For everyone involved in the shoot, a scheduled date, time and location must be arranged and agreed upon to secure everyone’s availability. In addition, everyone should know their roles, the video objective and the sequence of events so as to maximize the shooting time.

Video Lighting

The ideal light would be good natural light, but as we know, the weather can change, affecting the look of the video quality. Therefore in order to have an evenly lit set, it’s preferable to use artificial lights that can be controlled as needed and provide consistent light.


The environment where the video is shot can make or break its quality. The best space would be one with limited vehicle or human traffic or sound with a simple background against which the presenter can sit so we can keep the focus on them.

Video Equipment

A professional training video shoot needs equipment like tripods and gimbals for steady video shots, which improves the video’s production quality. Tripods are also excellent tools to use when filming yourself and have no one to assist.

The Rule of Thirds

Use the rule of thirds to position the video subjects in the left or right third of an image, leaving the other two-thirds more open. While there are other forms of composition, the rule of thirds generally leads to compelling and well-composed shots.

YouTube Marketing

STEP SIX: Editing, Production and Distribution of Training Video

Editing a video entails bringing together all the scenes created, designed and shot to create a cohesion and visually engagement which makes a great training video. In editing, you can use templates, backgrounds, music, videos, animation, and text overlays to enhance the video.

Proper video editing entails:

  • Hiring a video editor or learning video editing software:

Editing a video requires the use of software that ranges from free to paid and from easy to advanced skill set. As a result, the process is time-consuming and intensive.

This leaves two options where you can learn how to use the software from YouTube tutorials and edit the video yourself or hire a good video editor to do it quickly and efficiently. Ultimately, the choice is what works best for you

  • Use of graphics, text and annotations

Graphics and text are essential in a video for highlighting essential pieces of information that learners should pay attention to. The use of text should be limited, and you should only use relevant graphics to illustrate the context of the information. For screen share recordings, annotations like arrows and boxes are used to show this important information.

  • Consistency

Good video editing must have consistency with transitions, logos, fonts, colors and format. A consistent look and feel help create a cohesive flow within the video, making comprehension easier.

Once the training video has been edited, it is time to produce and distribute it to viewers. Producing a video is rendering it into a video file from the video editor. We recommend that you save the video in MP4 format, as it’s the commonly used format and can play on most video software.

However, you can also check the hosting platform’s accepted video format to download the correct one. To produce great training videos, they should be in format that can be read by computer and phone applications so they can easily be accessed.

With the video produced, the next step is hosting and distributing it. There is a wide range of video hosting platforms, with the more popular being YouTube (for the public) and Vimeo (for private sharing). Training videos can also be hosted on company websites or a Learning Management System (LMS), depending on the use intention.

Now the videos are hosted, they can be shared on different platforms and can view at any time. It should be noted that public videos on media like YouTube can be viewed anytime, while training videos hosted platforms will most likely require permission to be able to access or share them.

Videos Training

Important to note:

We have discussed the steps it takes to create and produce great training videos, and now it’s time to explore the equipment and software that make it possible.

  • Video: Video camera or phone
  • Lighting: ring lights and box lights
  • Audio: lapel microphone, external USB microphone
  • Earphones / Headphones
  • Tripods
  • Video editing software, for example, Adobe Premiere Pro or Final Cut Pro (paid) and free for Apple iMovie (MacOS) or Movie Maker (Windows)
  • Audio recording: Adobe Audition
  • Animation: Creamy Animation

Creating training videos that stand out

  • Review and feedback

To make great training videos, it’s important to have them reviewed by other stakeholders. Therefore, we recommend sharing an early draft of the video to get feedback that can be applied while the video is still in the editing phase.

Feedback from other stakeholders is crucial because it ensures that you remain on the right, and they can catch any issues or mistakes that need to be corrected. After incorporating feedback, it’s good practice to send it back to the reviewers until all aspects of the videos are good. These stakeholders are also a good audience to test the validity of the video flow and information. Creating training videos is a collaborative effort, whether you’re creating an animated video or live action video.

  • Include extra features e.g. captions or subtitles

LinkedIn reported that 80% of videos on LinkedIn are viewed with the sound off – which is why 70% of videos designed for silent viewing (with texts or captions) are more likely to be watched till completion.

Creating a great training video is one that is created to cater to all learners to improve their understanding of the content shared. For example, including captions gives access and options for audio-impaired learners (deaf or hard-of-hearing) or those that learn better with audio-visual and text. This inclusivity ensures an effective training and learning experience.

  • Partner with experts

If you don’t have the expertise, we recommend considering partnering with professionals like animators, scriptwriters, video editors and voiceover narrators to help bring the training video to life. Professional animation companies like Creamy Animation help create high-performing video content for small businesses, large corporations, governments and non-profit organizations to train and educate their staff.

  • Provide supporting materials

An immersive experience isn’t complete with extra materials like workbooks, quizzes and assignments to accompany the videos ensure there’s full understanding of the topic. These materials help test the learner’s knowledge and give the instructor insight into the learner’s understanding of the information.

  • Optimize for mobile viewing

According to eMarketer, more than 75% of all videos are played on mobile devices which means more people are accessing video content on their phones. It’s therefore important for instructors to create videos that cater to mobile learners and can be easily accessed and used.

  • Conclude with a call-to-action

A great training video includes a call-to-action that tells the viewers what steps they should take next with a clickable link that takes them to the next step. A CTA can be easy as click here to ‘learn more’.

  • And finally, everything in moderation.

When producing videos, moderation is key in everything from the length of videos to the number of annotations and visual effects used to prevent cognitive overload for the learners. The goal is to produce videos that are impactful, simple, and engaging to ease learning and improve understanding.

Make Training

Always Remember

  • Keep the target audience in mind when formulating the topic, writing the script and producing the video.
  • Invest in quality equipment, software and professional support to create training videos that are of high quality.

In Conclusion

So what does it take to make great training videos? Its takes knowing your audience and identifying the best topic idea and the right video format to share knowledge. To create video training content, its essential that they are relevant, concise, engaging and easy to understand for learners.

It its vital to invest in producing great training videos as the training content, tools and resources will be continuously utilized for new learners and for the learners doing refreshers. We are the perfect partner with the experience to creating animated videos that are visually captivating and that are effective in providing a unique and interactive training experience.

As we mentioned earlier, to create videos makes all the difference. So what are you waiting for? Speak to us about your video needs.