TikTok had a meteoric rise to popularity, fueled by its incredible features and the unique experience it brought to the table. Its popularity is quite astonishing, seeing how it had 500 million users worldwide in 2018, later jumping to 800 million in 2020. That is a 300 million increase in less than two years. And one of the major reasons why it is so popular is because it managed to make the process of creating, editing, and sharing seamless and fun.
On YouTube, creators have to edit their videos to a competitive degree. Even though it is a platform for everyone, most channels on YouTube have managed to take their videos to a premium standard. However, with TikTok, it is quite the opposite. Instead, everyone has an even playing field, as they use the in-app editor.
Moving from the creators to the viewer’s side, TikTok allows them to watch much shorter videos with less effort. The videos also autoplay one after the other, allowing viewers to watch the videos they like.