Case Study

3D Explainer

A mine you can
see in full.

A 3D animated brand video for Contruent. A clean miniature world shows how its software keeps complex mining projects on time and on budget.

Client

Contruent

Style

3D Animation

Runtime

1:38

welcome to the mine

01

The Challenge

Mining projects are more than a pit. They need roads, railways, ports, power and airstrips. Contruent needed to show how hard it is to manage cost, schedule and stakeholders across all of that. Then it needed to show its software as the way through.

02

Our Solution

We built a 3D model world in white and Contruent blue. The camera travels from the mine out to the roads, rail lines, ports and power stations. Pain points appear as soft bubbles that pop when the software arrives. Product screens rise out of the landscape. A scan flags a cost problem in the mine and the dashboard suggests a fix.

the story in eight stops

From pit to port

The script moves across the whole operation. Here is the path it takes, frame by frame.

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1

The mine

Complex construction at the heart of the project.

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2

Rail lines

Supporting infrastructure adds to the load.

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3

Ports

Every site has to connect.

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4

Power

Power generation joins the plan.

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5

Pressure points

Budget, cost control and timeline pressure.

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6

One platform

All project data in one place.

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7

Problems spotted early

Cost issues flagged before they grow.

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8

Full visibility

Every site and stakeholder connected.

pencil first, color second

Video concept & storyboards

We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 11
Script

"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."

Action

Food spins inside the rumen, mixing with juices and little bacteria characters.

the finished look

Design & illustrations

Clean white models, glossy blue accents and tiny moving vehicles. The style keeps a big industrial subject easy to follow.

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The mining pit
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Roads and logistics
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Port operations
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Rail lines
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Shipping port
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Power generation
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Pressure bubbles
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Cost control
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The Contruent dashboard
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Connected sites
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The full operation
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Inside the mine shaft

The final video

3D Animation · Contruent

your turn

Got a big operation to explain?

We turn complex projects into visuals people understand.

Request A Quote / Consultation

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