A 3D animated brand video for Contruent. A clean miniature world shows how its software keeps complex mining projects on time and on budget.
Client
Contruent
Style
3D Animation
Runtime
1:38
welcome to the mine
01
The Challenge
Mining projects are more than a pit. They need roads, railways, ports, power and airstrips. Contruent needed to show how hard it is to manage cost, schedule and stakeholders across all of that. Then it needed to show its software as the way through.
02
Our Solution
We built a 3D model world in white and Contruent blue. The camera travels from the mine out to the roads, rail lines, ports and power stations. Pain points appear as soft bubbles that pop when the software arrives. Product screens rise out of the landscape. A scan flags a cost problem in the mine and the dashboard suggests a fix.
the story in eight stops
From pit to port
The script moves across the whole operation. Here is the path it takes, frame by frame.
1
The mine
Complex construction at the heart of the project.
2
Rail lines
Supporting infrastructure adds to the load.
3
Ports
Every site has to connect.
4
Power
Power generation joins the plan.
5
Pressure points
Budget, cost control and timeline pressure.
6
One platform
All project data in one place.
7
Problems spotted early
Cost issues flagged before they grow.
8
Full visibility
Every site and stakeholder connected.
pencil first, color second
Video concept & storyboards
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
SketchPanel 13Final frame8 of 11
Script
"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."
Action
Food spins inside the rumen, mixing with juices and little bacteria characters.
the finished look
Design & illustrations
Clean white models, glossy blue accents and tiny moving vehicles. The style keeps a big industrial subject easy to follow.
The mining pit
Roads and logistics
Port operations
Rail lines
Shipping port
Power generation
Pressure bubbles
Cost control
The Contruent dashboard
Connected sites
The full operation
Inside the mine shaft
The final video
3D Animation · Contruent
your turn
Got a big operation to explain?
We turn complex projects into visuals people understand.