Case Study
2D Explainer
More OR time,
same ORs.
A 2D animated explainer for Fujitsu’s Surgical Capacity Optimization solution. It shows perioperative executives how to find more capacity in their existing operating room schedules.
Client
Fujitsu
Style
2D Animation
Runtime
3:20
01
The Challenge
Changing operating room block schedules is hard. It means balancing surgeons, nurses, anesthesiologists and equipment, and handling difficult conversations with stakeholders. Fujitsu needed to explain a decision-support product with many parts, including a recommendation engine, a scheduling wizard and a digital twin, to a senior hospital audience.
02
Our Solution
We used one schedule board as the anchor for the whole video. A surgeon and nurse move blocks around it as the product features are introduced. Bold red and orange stat cards break up the story at key moments. The wizard and digital twin get their own clean screens, and the scenarios play out as simple icons and charts. The video ends with the hospital team celebrating together.
the story in eight beats
Inside the OR schedule
The script moves from a hard problem to a confident decision. Here is how it plays out, frame by frame.
Patient care first
Schedules shape the care surgeons can give.
A complex board
Block allocations are hard to change.
A partnership
Fujitsu and Baptist Health South Florida.
Trial results
Shared as headline numbers in the video.
Recommendations
An engine that suggests better schedules.
What-if scenarios
See the impact before deciding.
Real scenarios
A new surgeon, a closed OR, new blocks.
The team wins
Built for perioperative executives.
pencil first, color second
Video concept & storyboards
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."
Food spins inside the rumen, mixing with juices and little bacteria characters.
the finished look
Design & illustrations
Fujitsu red, clean hospital scenes and a friendly clinical team. We designed the characters and style frames first, then built every screen to match.
The final video
2D Animation · Fujitsu
your turn
Need to explain a complex healthcare product?
We make enterprise solutions clear for busy executives.
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