Case Study
2D Explainer
Grow wealth.
Leave a legacy.
A 2D animated explainer for Wilson Insurance & Financial Strategies. It shows business owners how a life insurance strategy can help grow their wealth tax-efficiently in Canada.
Client
Wilson Insurance & Financial Strategies
Style
2D Animation
Runtime
1:14
01
The Challenge
Corporate-owned life insurance as a wealth strategy is hard to explain. Terms like the Capital Dividend Account and a secure cash component can lose an audience fast. Wilson needed a short video that made the idea clear and relatable for successful business owners.
02
Our Solution
We built the story around Mike, a business owner with $20 million in his holding company. Thought bubbles show what he does not want, then what he does. A simple overhead shot splits his money between his business and a life insurance policy. Clean labels explain the two components. The video ends with Mike enjoying the results at home.
the story in eight beats
Follow Mike
The script turns a complex financial strategy into one owner’s story. Here is how it plays out, frame by frame.
The entrepreneur
A business owner who wants to make an impact.
Generations
Thinking about family and legacy.
Mike
$20 million in his holding company.
Growth, not spending
Investing in businesses he controls.
Tax-efficient growth
The approach Wilson brings.
Two investments
His business and a life insurance asset.
Two components
Death benefit and secure cash.
A lasting legacy
More wealth and time to enjoy it.
pencil first, color second
Video concept & storyboards
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."
Food spins inside the rumen, mixing with juices and little bacteria characters.
the finished look
Design & illustrations
Soft blues, a likeable lead character and clean text graphics. The style keeps a financial topic warm and easy to follow.
The final video
2D Animation · Wilson Insurance & Financial Strategies
your turn
Need to make a financial strategy simple?
We turn complex ideas into stories clients understand.
Request A Quote / Consultation
Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.