01
The Challenge
International Paper wanted its customers to use IPGoBox for box orders. Many still called in for status updates or waited for answers. The video had to show the platform’s main features, like ordering, order status, and trailer, invoice and BOL lookups, in one minute.
02
Our Solution
We built the story around two business partners at a small company. Sharon waits on updates while Bob checks the yard for the right trailer. Then IPGoBox comes in. Bob orders from the office, from a plane and from a coffee shop, and checks status in seconds. The video ends with the box reaching a family at home, tying the platform to the people it serves.
the story in eight beats
From waiting to delivered
The script moves from frustration to a quick, easy order. Here is how it plays out, frame by frame.
Waiting
Hours lost to order status updates.
Which trailer?
Bob checks the yard for his boxes.
Status on the go
One quick look on his phone.
Pick, click and go
Ordering takes seconds.
Open orders
Every order in one view.
Order anywhere
Even from a plane seat.
Orders ready
The team packs with confidence.
Delivered
A happy customer at the other end.
pencil first, color second
Video concept & storyboards
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."
Food spins inside the rumen, mixing with juices and little bacteria characters.
the finished look
Design & illustrations
Warm interiors, teal uniforms and a friendly cast. Each scene puts the platform in a real place where customers work, travel and live.
The final video
2D Animation · International Paper
your turn
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