01
The Challenge
Kiley Law Group wanted a short commercial that set the firm apart in a crowded personal injury market. In 30 seconds it had to cover the firm’s history, its client-first culture and its track record, and end on a clear call to action.
02
Our Solution
We built the script around a series of what-if questions, each answered with a scene. The firm’s building, its attorneys and local landmarks set the stage. An attorney welcomes a client, an insurance sign gets crossed out, and a client signs her settlement. The crowd of clients grows behind them before the logo and contact details close the spot.
the story in eight beats
What if?
The script asks four questions and answers them with one firm. Here is how it plays out, frame by frame.
The firm
Kiley Law Group on the corner.
The team
Attorneys for Massachusetts and New Hampshire.
Clients first
Opening the door to every client.
Listening
One-on-one with each client.
Fearless
Taking on the insurance companies.
Results
Helping injured clients recover.
Many clients
A long list of people helped.
Tom Kiley Law
The firm behind the story.
pencil first, color second
Video concept & storyboards
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."
Food spins inside the rumen, mixing with juices and little bacteria characters.
the finished look
Design & illustrations
Warm brick, rich purples and a diverse cast of clients. The look feels local, trusted and human.
The final video
2D Animation · Kiley Law Group
your turn
Need a commercial that builds trust fast?
We tell your story in 30 seconds or less.
Request A Quote / Consultation
Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.