Entertainment explainer videos help people understand new formats, attraction technology and creative work. These examples cover interactive narratives, ride systems and a contest for new game ideas.
By
Larry Mutenda
| What are the best entertainment explainer video examples? Strong entertainment explainer video examples include Warner Bros. for a new storytelling format, Walt Disney Imagineering for how an attraction works and Blueocean Games for a contest launch. |
Entertainment explainer videos are short videos that explain experiences, formats and opportunities in film, games and attractions. Some show what happens behind a ride. Others introduce a new format or invite people to take part.
This article looks at three entertainment explainer videos from Warner Bros., Walt Disney Imagineering and Blueocean Games. For each one, I describe what the video covers, who it speaks to and what other entertainment companies can take from it. After the examples, I cover explaining a new format before launch and behind-the-scenes explainers as marketing. Then I explain how to plan your own entertainment explainer video.
Entertainment often invites curiosity about what happens behind the experience. These videos cover a new storytelling format, the navigation markers behind a trackless ride and a contest that lets players judge new game ideas.
Here is a quick overview of the three videos in this article, grouped by how each company uses the video. The table links to each example below.
We picked videos that each show a different job an entertainment explainer can do: a new storytelling format, how an attraction works and a contest launch.
The lead example, Warner Bros., and the Blueocean Games example come from the Creamy Animation video library. The other video is published on the company’s own YouTube channel and was publicly available when we checked it in October 2026. We describe each video from its own content and description, and we credit any figures to the company that published them.
| # | Company | Use |
|---|---|---|
| 1 | Warner Bros. | Lead example: new storytelling format |
| 2 | Walt Disney Imagineering | How an attraction works |
| 3 | Blueocean Games | Contest launch |
Warner Bros. introduces a distinction between watching and interacting. A visitor asking how a trackless ride moves has a more mechanical question. Both can build interest, but each needs its own concrete answer.
Warner Bros.’ Advanced Narratives video is drawn from the video library of Creamy Animation.
Warner Bros.’ video describes a concept called Advanced Narratives. The video describes content that uses AI, data and sensors to adapt to viewers across devices. It names television, computers, autonomous vehicles and immersive devices as contexts within that concept.
The video uses a distinction between lean-back viewing and lean-forward interaction. In the interactive mode, the audience may change the story or become a character.
The video also describes a first-principles approach. Narratives are broken into components and rebuilt with data and community input. That gives the audience an account of the thinking behind the concept as well as the participation model.
I consider a video like this for a concept introduction or a stakeholder discussion before a launch. The runtime is 1:16. The lesson is to give viewers a familiar contrast when the subject is something they may never have experienced. Watching and interacting provide understandable starting points. Other entertainment teams can use a similar approach while clearly separating a proposed capability from a released feature. The audience member should leave knowing what kind of experience is being discussed and what role the audience would play.
A guest experiences a ride without visible tracks and wonders how its movement is controlled. The experience raises a mechanical question that promotional footage alone does not answer.
The Imagineering video addresses that hidden system directly. It concerns navigation markers and the storytelling they allow. Without the mechanism-level account, guests can see the result while remaining unable to connect it with the work behind it.
Warner Bros.’ lead introduces a new narrative concept. This video starts from an attraction and describes the physical system supporting it. The common point is curiosity, but the subject moves from participation in a format to the operation of an experience.
A mini-animatronic host describes hidden navigation markers used by trackless rides and their role in more advanced storytelling. It addresses people curious about how ride movement is controlled. Entertainment teams can learn from connecting an engineering mechanism with what it enables in the experience.
A game developer may have an idea but no proof that players want it. Building a full game to find out takes time and money. A contest gives that developer a cheaper first test.
Blueocean Games’ 33-second video introduces the Rising Tide Challenge. Entrants create a short gameplay trailer and submit it by the deadline. Gamers then vote on the entries. Winners receive prizes, and the video says up to $300,000 in funding is available to select winning teams.
The video then widens the audience. It says anyone in the world can enter, from industry veterans to weekend hobbyists and first-time game makers. It closes with the idea of letting the crowd green light a concept. The lesson for entertainment companies is to state the entry task, the reward and who can take part in one short message.
Explain the audience’s role before describing every capability. What does participation mean in the proposed experience? What remains passive and what can the person influence? Those questions give a new format a usable definition.
Warner Bros.’ video uses the lean-back and lean-forward contrast. That is a helpful conceptual entry point. A launch script should then distinguish what is available from what is planned. Avoid allowing an imaginative video to become an unintended product promise.
Define the smallest complete description of the experience. The audience should know what it can choose, observe or influence. Then decide which additional detail is needed to make that description credible. An unfamiliar format often needs fewer abstract labels and more clarity about participation.
For a concept-stage video, make the status visible in the surrounding presentation. Internal teams may know that a capability is proposed, but a new viewer may not. The script should remain understandable when shared outside the original meeting. That helps keep an imaginative concept video from becoming a misleading account of a finished product.
A behind-the-scenes video can give people another reason to care about an experience. The topic should answer a real question about the work, mechanism or creative decision. Interest grows from the substance of that video.
I keep any claim about marketing results separate from the communication purpose. These examples do not establish ticket sales or conversion outcomes. Decide what the video is intended to support and measure the relevant response if performance is part of the project.
Choose a topic that rewards the audience member’s attention even if they never make a purchase. A clear answer about an attraction or creative process can stand on its own. That makes the video practical beyond a single promotional placement.
Keep the next step proportionate. A short educational piece may invite further exploration rather than ask immediately for a booking. Decide that role before judging its performance. A video intended to build understanding should not be evaluated only as though it were a direct sales advertisement. The measurement needs to match the communication job assigned to the piece.
Choose a mechanism, a new participation format or a call for entries.
Decide whether people already know the attraction or are encountering a proposed format for the first time. Warner Bros.’ lean-back and lean-forward distinction serves a different starting point from a ride mechanism.
Keep proposed experiences distinguishable from released capabilities. For behind-the-scenes material, define the single system or creative stage being discussed.
Related reading: explainer videos guide.
Use the creative treatment to support the technical or conceptual point. An entertaining host can still carry a precise mechanism. Avoid adding unrelated spectacle that makes the central relationship harder to follow.
Related reading: explainer video cost.
Connect shorts with their fuller resources and keep attraction-related content in an accurate time context.
Start with what the audience does and what kind of experience results. Use a familiar comparison where it is accurate. Then describe the distinctive part. Keep proposed capabilities clearly separated from features that people can already use.
They can be playful when the tone helps people follow the idea. Humour and visual energy should support the video. A viewer still needs to understand the format, process or mechanism being discussed.
They can support interest by describing a topic people care about. The examples do not establish a sales effect. Define the intended role and measure the relevant outcome if the project is expected to support bookings or purchases.
Reveal enough to answer the selected question while respecting the experience and any sensitive details. Decide that boundary in the brief. A video of one mechanism does not need to disclose the complete attraction design.
A contest or launch announcement can work in under a minute. A behind-the-scenes explainer can run longer because the viewer chose to learn how something works.
They use them on launch pages, on social channels, in pitch meetings and at events. A contest video often sits on the entry page next to the rules.
State what people need to make, the deadline, the reward and who can enter. Point to the full rules for the details.
Animation works well for concepts and systems that cannot be filmed, like a proposed format or a hidden mechanism. Live footage suits real places and people. Many videos mix both.
Give curiosity a clear question to follow. An entertainment explainer can make a new experience understandable while leaving the audience interested in exploring it further.
Larry is the founder and Chief Storyteller at Creamy Animation, founded in 2009. He leads a team that creates story-driven videos for businesses and nonprofits. 15+ years in video strategy and production, specializing in SaaS, B2B, and nonprofit storytelling. A marketer, designer, and animator, Larry has overseen the production of more than 1,500 videos for Fujitsu, Logitech, Warner Brothers, NFL, Blockdaemon, Astronomer, Canonical, and 370+ others.
For Larry, God is first, and everything else is a blessing that comes from serving Him. When he’s not working, he’s hanging out with his wife and three kids, playing the piano, or pursuing his filmmaking side hustle.
