Larry Mutenda
What does an explainer video production company do? An explainer video production company helps you explain what you do, the problem you solve, and why your solution matters. Creamy Animation works as an extension of your team, turning your message into a visual story your audience can understand. Our team guides the entire production process, from strategy and scriptwriting to storyboards, design, animation, voiceover, and sound. Each project uses a video style suited to your message, audience, and goals, with the finished video delivered ready to use.
Creamy Animation has produced more than 1,500 videos for over 380 businesses worldwide, including Logitech, Fujitsu, NFL, Microsoft, RBC, Blockdaemon, and Warner Brothers. Our work helps businesses explain their products and services, introduce new ideas, and communicate with customers, employees, and other audiences.
Since 2009 we’ve been helping businesses turn complex products, services, or ideas into clear, engaging videos. Our work covers research, concept development, scriptwriting, storyboarding, custom design, animation or video filming, voiceover, editing, and sound design. This long list of deliverables is what makes a create video. Following that workflow ensures we manage every essential detail that contributes to the success of your video.
Your video’s success depends on how well it delivers your message across these three factors:
Our goal is to find a creative way to connect with customers, so they come to a place where they understand your business and why they should buy from you. Video is one of the powerful ways to do that before your speak with them.
Most explainer videos companies are animation studios that handle all aspects of production, which is great. Creamy Animation is more than explainer video company. Explainers are a part of the long list of services we provide our clients.
Most explainer videos companies are animation studios that handle all aspects of production, which is great. Creamy Animation is more than explainer video company. Explainers are a part of the long list of services we provide our clients. We’re part of a group of companies under Mammothic Group Inc. that includes Creamy Design, an advertising and marketing agency and Mammothic Films, a live action video production company, and Mammothic Photography.
When you partner with Creamy, you inherit a wealth of insight and skills in marketing, creative design, creative strategy, advertising, and animation. Our advertising and marketing knowledge helps us shape your video around your target audience, competitive positioning, and sales goals.
We work with you to identify customer pain points, communicate what sets your offer apart, and address objections that can delay a buying decision. Whether your video introduces your brand, supports a product launch, or helps your sales team explain a solution, we give it a defined role in the customer journey and a clear call to action. That purpose guides the message, creative direction, and how the video will be used across your website, campaigns, and sales conversations.
After 16+ years, you come to understand that you cannot consistency deliver great results without consistently refining your process. When you finally discover what works, you then make it your standard operating procedure. That procedure acts as a guideline for solving your typical problem. We understand that every company is different, and so we adjust our methods when needed, while keeping those components that make each video a success.
We learn what you sell and what the video needs to achieve.
We learn what you sell, how customers buy it, and what the video needs to achieve. We review your sales process, how your team explains the offer, and the materials you already use. Then we set one primary objective, such as generating qualified inquiries. That objective shapes what goes in the video and how we measure it.
We define the problem you solve and who needs to hear it.
We identify the problem your product or service solves and the people most affected by it. We separate the person using your solution, the person evaluating it and the person approving the purchase. Each may need different information. We also establish what your viewer already knows. That sets the right language, level of detail and starting point.
We find where your offer has a real edge.
We examine the alternatives your customers consider. That includes competitors, manual processes and doing nothing. We review how those alternatives describe their value and which claims repeat across the market. Then we find where your offer has a meaningful advantage, such as specialist expertise or easier implementation. The result is a clear position that shows buyers why to consider you.
We pin down the frustrations that make buyers search.
We explore the problems that make customers search for a solution. Sales conversations, reviews and support questions show what matters most. We connect everyday frustrations to business consequences, such as wasted time, missed revenue or higher costs. Then we prioritize the issues you can credibly address. This gives the video an opening viewers recognize.
We turn what your product does into why it matters.
We explain your differences in terms that matter to the buyer. A feature describes what your product does. A benefit explains how it improves the customer’s situation. We focus on the benefits most likely to influence the purchase. Where available, demonstrations, customer examples or verified results support the message.
We answer what stalls a sale, then end on a clear next step.
We identify the concerns that could stop an interested prospect, such as pricing, implementation time, compatibility or uncertainty about results. We answer the most relevant ones without overloading the video. A typical sales and marketing explainer runs 60-90 seconds. We finish with a call to action that fits your goals.
2D explainer videos use animated characters and graphics. I recommend using 2D animation for company explainer videos because they’ve proven to work well for our clients when you need to demonstrate a customer’s pain points and how the product eliminates them.
Motion graphics
Motion graphics connect information through animated diagrams, icons, and interface elements. They work well for systems and processes where viewers need to follow relationships between ideas. Transitions can carry the explanation from one step to the next.
Watching an illustration take shape gives viewers a way to follow an idea as it develops. In whiteboard animation, the drawing sequence and voiceover need to stay in sync. Whiteboard videos are great for long-form content such as complex topics, educational, and storytelling videos.
Live action videos
Some subjects are easier to understand when someone demonstrates them on camera. Live action captures the actual product, setting, and physical actions involved. During pre-production, the shot list translates the script different shots, b-roll and other supporting footage.
Mixed style videos
Mixed style explainer videos combine recorded footage, motion graphics, 2D animation, or 3D elements. Sometime one style of animation is not sufficient to tell the full story. We’ve worked on projects where we filmed a talking head, added motion graphics, and incorporated cartoon animations.
Every project starts with a call about your goals and your audience. We agree on what the video has to achieve before anyone writes a word.
Our writers draft the script next. It has to sound like your brand and speak to your audience. If the story sucks, animation won’t save it.
Then we sketch the video scene by scene. You see where the key moments fall and how each visual supports the script. Production starts once you approve the storyboard.
Our designers build every character, graphic and prop from scratch. We then cut an animatic, a timed rough version, so you can check the pacing before full animation.
After you sign off on the visuals, we animate and add sound. Voiceover, music and sound effects go in. Then we make final revisions until it looks and sounds right.
When you approve the final cut, we package everything for delivery. You get the final video file plus 10 to 15 cutdowns and supporting assets for your other channels.
Review complete examples to understand how Creamy Animation handles a message. Look for the audience, the problem being explained and the action the video supports.
For Los Angeles-based Blockdaemon, it produced three explainer videos introducing the company’s story and value.
The studio also created a pitch video for cybersecurity startup Skyflow, which it says later raised $30 million in Series B funding and continues to use the video.
Creamy Animation made a series of animated videos for YWCA Canada’s #BlockHate campaign. The videos speak to youth and young adults about online hate and how they can respond to it.
For Small Business BC, a nonprofit that supports small businesses in British Columbia, Creamy Animation made five motion graphics videos on workplace accessibility. The series uses abstract graphics instead of characters.
Read client feedback alongside the work to assess communication, creative development and the production experience.
“The video produced by Creamy Animation had a good response. We were happy with the final result and work quality. They had close communication with us through phone calls and adapted to the provided timelines.”
“Creamy Animation delivered excellent work that met the client’s needs and expectations. We were impressed with the turnaround time and quality of their work.”
“From the start the process was collaborative and efficient. Creamy Animation really took the time to understand the nuances of the visitor economy and the outcomes we wanted. It felt like we were working with a true partner rather than just a supplier.”
“We were concerned about the possibility of triggering our clients. We wanted something that was more unique to use. They were able to provide us some unique visuals. The team feedback was that the animation really popped. We were very happy with that.”
“From the start, Larry and his team provided detailed guidance on the different stages of the project such as scripting, voice work, and illustrations. In the end, everything came together beautifully.”
“Larry and his team were efficient and effective in producing a high-quality animated explainer video that met our need perfectly!”
Explainer videos travel well. Animation needs no film crew, and most of the work happens in shared files and video calls. If you hire a studio in another country, agree on three things early: currency and payment terms, overlapping meeting hours, and whether the voiceover needs a local accent or language.
Creamy Animation makes explainer videos for clients outside North America. Some examples by region:
For explainer video production in the UK, Creamy Animation has made explainer videos for clients in London, the wider UK and Ireland.
None of the four companies lists an office in the Netherlands or Germany. If you are looking for explainer video production in Amsterdam, see Creamy Animation’s work for SCM below. Creamy Animation has made explainer videos for clients in Amsterdam and Germany.
None of the four companies has an office in Australia. For explainer video production in Sydney or Melbourne, a remote studio can work with early or late calls. When you compare an animated explainer video company in Melbourne with one overseas, compare portfolios and review schedules, not location. Creamy Animation has made explainer videos for clients in Australia, Japan, Korea and Singapore.
Here are some examples of what you can expect at the below price points. Because each project is different, we’ll provide a custom quote that fits your required deliverables.
The main video is rarely the only file you need. Plan the extra versions before production starts, because they cost less to make then. Some providers sell these as explainer video marketing services.
Cutdowns. A cutdown is a shorter edit, often 15 or 30 seconds, for ads and social posts. Ask which scenes the studio would keep, and whether the cutdowns need their own voiceover.
Formats. Social platforms favour vertical and square video. Re-framing a widescreen animation can mean moving elements scene by scene, so price it up front.
Languages. Translated versions need new voiceover and on-screen text. Leave room in the design for longer words in other languages.
Updates and files. Products change. Ask whether you get the editable project files, and what the studio charges to update a scene later.
Creamy Animation is this page’s recommended choice for story-based animated explainers across SaaS, enterprise and nonprofit subjects. Thinkmojo suits tech launches and wider campaigns. Sandwich Video suits live-action technology films. Giant Ant suits hand-crafted brand animation. Choose according to the communication problem and compare relevant examples before requesting proposals.
An explainer video production company turns a product, service or idea into a video for a defined audience. The agreed scope may include strategy, concept development, scriptwriting, storyboarding, design, animation or filming, voiceover and sound. Confirm the approval stages and final deliverables before starting. Additional versions should appear separately in the proposal.
Creamy Animation publishes three price tiers. Standard is $3,000 to $10,000. Premium is $10,000 to $25,000. Enterprise is $25,000 to $50,000. These are company-published ranges. Confirm currency and scope directly. The required style, production complexity, runtime and additional deliverables determine how a particular project should be quoted.
Creamy Animation’s process page puts a standard 1 to 2 minute explainer video at an average of 4 to 6 weeks. More complex projects can take longer. Request a project schedule that includes writing, visual development, animation and client review. Confirm the starting point and what happens when an approval or source material arrives late.
Creamy Animation makes 2D animation, 3D animation, motion graphics, whiteboard and mixed media videos. Its work covers SaaS explainers, product demonstrations, corporate communications, training and nonprofit subjects. Choose the approach around what viewers need to understand. Ask for a complete example that uses the style and level of detail your project requires.
Its two studios share a city name. One is in Vancouver, British Columbia. The other is across the border in Vancouver, Washington. Its portfolio also includes clients outside North America. Confirm meeting hours and review arrangements for your project. If you require local filming or an in-person meeting, ask about those needs directly before agreeing on the production scope.
Creamy Animation focuses on story-based animated explainers across several industries. Thinkmojo emphasizes product explainers and launch videos for technology brands. Sandwich Video specializes in live-action launch and explainer films. Giant Ant emphasizes hand-crafted animation for brand and product campaigns. Compare their relevant work against the same brief and required deliverables.
Choose animation when diagrams, illustrated scenes or interface elements help explain the subject. Consider live action when viewers need to see real people, places or a physical demonstration. Mixed media combines filmed footage with animation. Decide what the audience needs to see before comparing styles, production schedules and quotes.
The agreement may cover discovery, script development, design, animation or filming, sound and delivery. Additional versions, localization and editable files need to be identified separately if required.
Affordability depends on the required work and your available budget. Share both with shortlisted providers and ask which deliverables their quotes include. Compare proposals on the same scope.
Not for an animated video. Most projects run remotely. A local company helps if you need filming on location or in-person workshops.
In this comparison, Thinkmojo and Sandwich Video focus on technology companies. Creamy Animation also works with SaaS and technology companies.
Explainer video agencies may coordinate broader campaign work, while a studio may concentrate on creative production. Their services overlap, so confirm who handles strategy, writing, production and project management.
The fee depends on the creative scope, production approach and deliverables. Request an itemized proposal that identifies revisions, additional versions and exclusions. Confirm currency before comparing prices from different countries.
Send a brief covering the audience, communication objective, key message, distribution channels, deadline and budget. Include brand assets, relevant product information, required versions and the people responsible for approval.
Yes. Agree on currency, payment terms, meeting hours and voiceover language before you start.
A freelancer suits one defined task, such as animating an approved script. A production company suits projects that still need strategy, writing and design. If you look for a motion graphics freelancer on a freelance platform, judge them on finished videos, not a highlight reel.
2D suits most software and service explainers. 3D suits physical products and engineering. Motion graphics suit data and processes. Pick the style that shows your message most clearly.
In this comparison, Sandwich Video is a live-action company that also lists animation. Creamy Animation offers a mixed style that combines filmed footage with animation.
Many do. Ask whether discovery, strategy and scriptwriting are in the quote.
Creamy Animation suits SaaS companies, enterprises and nonprofits that need a clear story supported by custom animation. Its services cover the process from consultation and script to final delivery. Thinkmojo suits tech product launches and wider campaigns. Sandwich Video suits live-action explainers. Giant Ant suits hand-crafted brand animation. Start with your audience and the one message they need to understand. Then compare relevant work and written proposals against that brief.
Larry is the founder and Chief Storyteller at Creamy Animation, founded in 2009. He leads a team that creates story-driven videos for businesses and nonprofits. 15+ years in video strategy and production, specializing in SaaS, B2B, and nonprofit storytelling. A marketer, designer, and animator, Larry has overseen the production of more than 1,500 videos for Fujitsu, Logitech, Warner Brothers, NFL, Blockdaemon, Astronomer, Canonical, and 370+ others.
For Larry, God is first, and everything else is a blessing that comes from serving Him. When he’s not working, he’s hanging out with his wife and three kids, playing the piano, or pursuing his filmmaking side hustle.