Explainer videos are creative storytelling videos that explain complex ideas, highlight your value proposition, and everything in-between. Explainer videos have become a vital part of every company’s video marketing strategy.
While most video explainers use cartoon animation, they can either use live action video, whiteboard animation, stop motion, motion graphics, and other video styles. Creating an explainer video is a time consuming process that requires several creatives to handle concept development, script writing, storyboarding, design, animation, and voiceover.
To demystify what an explainer video is and it’s important for your business, we created this 60 second explainer video.