Larry Mutenda
What does an explainer video production company do? An explainer video production company helps you explain what you do, the problem you solve, and why your solution matters. Creamy Animation works as an extension of your team, turning your message into a visual story your audience can understand. Our team guides the entire production process, from strategy and scriptwriting to storyboards, design, animation, voiceover, and sound. Each project uses a video style suited to your message, audience, and goals, with the finished video delivered ready to use.
Creamy Animation is an explainer video creation company that has produced more than 1,500 videos for over 380 businesses worldwide, including Logitech, Fujitsu, NFL, Microsoft, RBC, Blockdaemon, and Warner Brothers. Our work helps businesses explain their products and services, introduce new ideas, and communicate with customers, employees, and other audiences.
Since 2009, we’ve helped businesses turn complex products, services, and ideas into clear, engaging videos. Our process covers research, concept development, scriptwriting, storyboarding, custom design, animation or filming, voiceover, editing, and sound design. Every stage contributes to a finished video that communicates your message clearly.
Your video’s success depends on how well it does three things:
Our goal is to help customers understand your business and why they should buy from you. Video is one of the most powerful ways to start that conversation before you speak with them.
Creamy Animation is an explainer video production house with marketing expertise. We create content around your audience, positioning, and sales goals. Explainer videos are one of the many ways our team helps businesses communicate.
Creamy Animation is part of Mammothic Group Inc., alongside Creamy Design, an advertising and marketing agency; Mammothic Films, a live-action video production company; and Mammothic Photography.
This shared expertise brings marketing, design, creative strategy, advertising, and animation to your project.
We work with you to identify customer pain points, communicate what sets your offer apart, and address objections that can delay a buying decision. Whether your video introduces your brand, supports a product launch, or helps your sales team explain a solution, we give it a defined role in the customer journey and a clear call to action. That purpose guides the message, creative direction, and how the video will be used across your website, campaigns, and sales conversations.
Years of production experience have taught us that consistent results require a process that keeps improving. Our workflow provides a reliable foundation, with room to adapt to your business, audience, and goals.
We learn what you sell and what the video needs to achieve.
We learn what you sell, how customers buy it, and what the video needs to achieve. We review your sales process, how your team explains the offer, and the materials you already use. Then we set one primary objective, such as generating qualified inquiries. That objective shapes what goes in the video and how we measure it.
We define the problem you solve and who needs to hear it.
We identify the problem your product or service solves and the people most affected by it. We separate the person using your solution, the person evaluating it and the person approving the purchase. Each may need different information. We also establish what your viewer already knows. That sets the right language, level of detail and starting point.
We find where your offer has a real edge.
We examine the alternatives your customers consider. That includes competitors, manual processes and doing nothing. We review how those alternatives describe their value and which claims repeat across the market. Then we find where your offer has a meaningful advantage, such as specialist expertise or easier implementation. The result is a clear position that shows buyers why to consider you.
We pin down the frustrations that make buyers search.
We explore the problems that make customers search for a solution. Sales conversations, reviews and support questions show what matters most. We connect everyday frustrations to business consequences, such as wasted time, missed revenue or higher costs. Then we prioritize the issues you can credibly address. This gives the video an opening viewers recognize.
We turn what your product does into why it matters.
We explain your differences in terms that matter to the buyer. A feature describes what your product does. A benefit explains how it improves the customer’s situation. We focus on the benefits most likely to influence the purchase. Where available, demonstrations, customer examples or verified results support the message.
We answer what stalls a sale, then end on a clear next step.
We identify the concerns that could stop an interested prospect, such as pricing, implementation time, compatibility or uncertainty about results. We answer the most relevant ones without overloading the video. A typical sales and marketing explainer runs 60-90 seconds. We finish with a call to action that fits your goals.
2D explainer videos use animated characters and graphics. As a 2D explainer video company, we recommend this style for company explainer videos because it has worked well for our clients, helping viewers recognize their challenges and understand how a product solves them.
Motion graphics explainer videos
Motion graphics connect information through animated diagrams, icons, and interface elements. They work well for systems and processes where viewers need to follow relationships between ideas. Transitions can carry the explanation from one step to the next.
Whiteboard explainer videos
Watching an illustration take shape helps viewers follow an idea as it develops. In whiteboard animation, the drawing sequence and voiceover work together to explain the subject. This style works well for detailed explanations, educational content, and storytelling.
Live-action & animation explainers
Some subjects are easier to understand when someone demonstrates them on camera. Live action shows the actual product, setting, and physical actions involved. During pre-production, the shot list translates the script into specific shots, B-roll, and supporting footage.
Mixed-media explainer videos
Mixed-media explainer videos combine filmed footage with motion graphics, 2D animation, or 3D elements. Sometimes one style alone cannot tell the full story. Our projects have combined on-camera interviews with motion graphics and character animation.
Every project starts with a call about your goals and your audience. We agree on what the video has to achieve before anyone writes a word.
Our writers draft the script next. It has to sound like your brand and speak to your audience. If the story sucks, animation won’t save it.
Then we sketch the video scene by scene. You see where the key moments fall and how each visual supports the script. Production starts once you approve the storyboard.
Our designers build every character, graphic and prop from scratch. We then cut an animatic, a timed rough version, so you can check the pacing before full animation.
After you sign off on the visuals, we animate and add sound. Voiceover, music and sound effects go in. Then we make final revisions until it looks and sounds right.
When you approve the final cut, we package everything for delivery. You get the final video file plus 10 to 15 cutdowns and supporting assets for your other channels.
Review complete examples to understand how Creamy Animation handles a business explainer video. Look for the audience, the problem being explained and the action the video supports.
For Los Angeles-based Blockdaemon, it produced three explainer videos introducing the company’s story and value.
The studio also created a pitch video for cybersecurity startup Skyflow, which it says later raised $30 million in Series B funding and continues to use the video.
Creamy Animation made a series of animated videos for YWCA Canada’s #BlockHate campaign. The videos speak to youth and young adults about online hate and how they can respond to it.
For Small Business BC, a nonprofit that supports small businesses in British Columbia, Creamy Animation made five motion graphics videos on workplace accessibility. The series uses abstract graphics instead of characters.
Read client feedback alongside the work to assess communication, creative development and the production experience.
“The video produced by Creamy Animation had a good response. We were happy with the final result and work quality. They had close communication with us through phone calls and adapted to the provided timelines.”
“Creamy Animation delivered excellent work that met the client’s needs and expectations. We were impressed with the turnaround time and quality of their work.”
“From the start the process was collaborative and efficient. Creamy Animation really took the time to understand the nuances of the visitor economy and the outcomes we wanted. It felt like we were working with a true partner rather than just a supplier.”
“We were concerned about the possibility of triggering our clients. We wanted something that was more unique to use. They were able to provide us some unique visuals. The team feedback was that the animation really popped. We were very happy with that.”
“From the start, Larry and his team provided detailed guidance on the different stages of the project such as scripting, voice work, and illustrations. In the end, everything came together beautifully.”
“Larry and his team were efficient and effective in producing a high-quality animated explainer video that met our need perfectly!”
Creamy Animation works with clients around the world through video calls, shared files, and online reviews. Our team coordinates meeting times, feedback, and production requirements to keep your project moving across time zones.
Working with businesses across different countries and cultures has taught us to look beyond our own assumptions. How people communicate, make decisions, and respond to a story can vary between markets. Language, humour, imagery, and everyday customs all influence how an audience interprets your message.
That’s why understanding your audience is part of our creative process. Your team brings local knowledge, while ours brings storytelling and production experience. Together, we shape the script, visuals, and voiceover to reflect your audience’s expectations, respect cultural norms, and stay true to your brand.
Explore examples of our work by region.
If you are looking for explainer video production in Amsterdam, see our work for SCM below. Creamy Animation has produced explainer videos for clients in Amsterdam and Germany. Our remote production process makes it easy to collaborate across borders, from the first consultation to final delivery.
For businesses reaching audiences in the Middle East, explainer videos can be produced in the language of the intended market, with translated versions for different audiences. Localization goes beyond translating the script. The voiceover, dialect, on-screen text, imagery, and cultural references all play a role in making your message feel familiar and relevant.
For Arabic-language videos, this may include adapting layouts for right-to-left text and choosing between Modern Standard Arabic and a regional dialect based on your audience. English or other language versions can also help you reach multilingual communities.
Creamy Animation has produced explainer videos for businessed in Australia, Japan, South Korea, Singapore, and South Africa. Wherever your team is based, our team coordinates meeting times and online reviews across time zones, as the examples below show. Here are some of the examples of companies we’ve worked with that are based in those countries.
The main video is rarely the only file you need. Plan the extra versions before production starts, because they cost less to make then. Some providers sell these as explainer video marketing services.
Cutdowns. A cutdown is a shorter edit, often 15 or 30 seconds, for ads and social posts. Ask which scenes the studio would keep, and whether the cutdowns need their own voiceover.
Formats. Social platforms favour vertical and square video. Reframing a widescreen animation can mean moving elements scene by scene, so price it up front.
Languages. Translated versions need new voiceover and on-screen text. Leave room in the design for longer words in other languages.
Updates and files. Products change. Ask whether you get the editable project files, and what the studio charges to update a scene later.
Creamy Animation is this page’s pick for the best explainer video company for story-based animated explainers across SaaS, enterprise and nonprofit subjects. When you compare the best explainer video production companies, choose according to the communication problem. Review relevant examples before requesting proposals.
An explainer video production company turns a product, service or idea into a video for a defined audience. The agreed scope may include strategy, concept development, scriptwriting, storyboarding, design, animation or filming, voiceover and sound. Confirm the approval stages and final deliverables before starting. Additional versions should appear separately in the proposal.
Short-form videos range from $2,500 to $5,000, standard animation starts at $5,000, and premium animation starts at $10,000. Your quote depends on the video’s length, style, complexity, and required deliverables. Contact our team to confirm the scope, currency, and cost of your project.
Creamy Animation’s process page puts a standard 1 to 2 minute explainer video at an average of 4 to 6 weeks. More complex projects can take longer. Request a project schedule that includes writing, visual development, animation and client review. Confirm the starting point and what happens when an approval or source material arrives late.
Creamy Animation is a 2D animation explainer video company that also makes 3D animation, motion graphics, whiteboard and mixed media videos. Its work covers SaaS explainers, product demonstrations, corporate explainer video production, training and nonprofit subjects. Choose the approach around what viewers need to understand. Ask for a complete example that uses the style and level of detail your project requires.
Yes. Its healthcare work includes a 3:20 explainer on surgical scheduling software for Fujitsu and a 1:44 video on why the MMR vaccine matters for families.
Choose an animation explainer video company when diagrams, illustrated scenes or interface elements help explain the subject. Consider live action when viewers need to see real people, places or a physical demonstration. Mixed media combines filmed footage with animation. Decide what the audience needs to see before comparing styles, production schedules and quotes.
An agreement for explainer video creation services may cover discovery, script development, design, animation or filming, sound and delivery. Additional versions, localization and editable files need to be identified separately if required.
Affordability depends on the required work and your available budget. Share both with shortlisted providers and ask which deliverables their quotes include. Compare proposals on the same scope.
Not for an animated explainer video service. Most projects run remotely. A local company helps if you need filming on location or in-person workshops.
Creamy Animation works with SaaS and technology companies.
Explainer video agencies may coordinate broader campaign work, while a studio may concentrate on creative production. Their services overlap, so confirm who handles strategy, writing, production and project management.
The fee depends on the creative scope, production approach and deliverables. Request an itemized proposal that identifies revisions, additional versions and exclusions. Confirm currency before comparing prices from different countries.
Send a brief covering the audience, communication objective, key message, distribution channels, deadline and budget. Include brand assets, relevant product information, required versions and the people responsible for approval.
Yes. Agree on currency, payment terms, meeting hours and voiceover language before you start.
A freelancer suits one defined task, such as animating an approved script. A production company suits projects that still need strategy, writing and design. If you look for a motion graphics freelancer on a freelance platform, judge them on finished videos, not a highlight reel.
2D suits most software and service explainers. 3D suits physical products and engineering. Motion graphics suit data and processes. Pick the style that shows your message most clearly.
Creamy Animation offers a mixed style that combines filmed footage with animation.
Many do. Ask whether discovery, strategy and scriptwriting are in the quote.
Creamy Animation helps SaaS companies, enterprise teams, and nonprofits explain complex ideas and show customers why their solution matters.
Our team combines clear storytelling with custom animation, managing every step from consultation and scriptwriting to final delivery. Talk to Creamy Animation about an explainer video that helps your audience understand your offer and take the next step.
Larry is the founder and Chief Storyteller at Creamy Animation, founded in 2009. He leads a team that creates story-driven videos for businesses and nonprofits. He has more than 15 years of experience in video strategy and production, specializing in SaaS, B2B, and nonprofit storytelling. A marketer, designer, and animator, Larry has overseen the production of more than 1,500 videos for Fujitsu, Logitech, Warner Brothers, NFL, Blockdaemon, Astronomer, Canonical, and 370+ others.