TRUSTED BY BUSINESSES IN CANADA, USA, AND AROUND THE WORLD
At Creamy Explainers, we create story-driven explainer videos that simplify complex ideas, and deliver your value proposition with simplicity and clarity.
We the full explainer video production process from concept development, script writing, design, up to final delivery.
Here are some of the companies we’ve partnered with and the explainer videos we produced for them.
Here’s our seamless explainer video production process in a well-polished five steps. This ensures we produce a well-crafted video that will get you the results you need.
Your feedback is incorporated at every production milestone, to avoid any surprises and so you know what to expect.
We begin with a discovery meeting to understand your goals, your audience, and how best we can help you meet those goals.
We clarify your message, audience, and call-to-action, then write an explainer video script customized for your audience and message.
In the storyboard stage we map the script into key scenes so you can see rough sketches of how we’ll tell the story.
We create the final illustrations and designs—characters, graphics, icons, and scenes—matched to your brand.
Assets are brought together and animated. Voiceover, music, and sound effects are added to complete the video.
Our 2D animated explainer videos use flat, two‑dimensional characters, icons, and scenes to explain a product, service, or idea in a clear, story‑driven way.
Create motion graphics explainer video that use animated shapes, icons, typography, and UI elements instead of characters to communicate abstract or data‑heavy ideas.
We make whiteboard explainer videos that use an intuitive hand-drawn animation. This style of animation is great for long-format, educational, Ads, and other video types.
Our live action explainer videos use real people, locations, and physical products. A combination of live action and animation adds a premium feel to your content.
For most product marketing videos, we use 2.5D animation that allows two-dimensional graphics to get a three-dimensional look without the use of 3D graphics.
Create 3D animation explainer videos for product visualizations and content that needs to tell your story in a more immersive visual experience.
Our corporate explainer video production helps use video to communicate your value proposition or brand message with clarity. Our goal is to create corporate explainer videos that follow a problem–solution–proof–call‑to‑action structure that addresses objections and highlights value.
Corporate sales and product videos are a great way to showcase what your product does, how it works, and why your target customers should buy from you instead.
We make educational explainer videos to help your employees or customers understand the internal workings of your organization. From SOPs, onboarding, to how your products work.
How-to and tutorial videos walk viewers through a task or process step by step, helping them understand how to use a product, complete a workflow, or solve a problem.
Make FAQ and support videos to answer common questions clearly and reduce support inquiries.
At Creamy Explainers, we’ve partnered with hundreds of nonprofit organizations, helping them raise funds, encourage signups, and explain complex ideas.
Nonprofits explainer videos are an essential component of every cause-driven organization. We handle every stage of the process, taking the time to understand your vision and your target audience.
Focused on digital products, showing the main screens and flows so prospects understand how the software fits into their day‑to‑day.
Highlights one specific feature or new release, explaining what changed, why it matters, and how to use it.
Combines story and proof, showing how a real customer used the product or service to achieve measurable results.
Our SaaS and tech explainer videos clarify how a product works and why it matters, turning features into outcomes for buyers. They commonly use UI animations, workflow sequences, and simple metaphors to show setup, key actions, and results.
Used for launches, demos, trials, and onboarding, they reduce confusion and accelerate adoption.
Healthcare explainer videos simplify services and patient journeys while maintaining accuracy, clarity, and an empathetic tone. They use plain-language narration, careful terminology, and clean visuals to explain conditions, procedures, and next steps. Used for patient education, clinic services, and internal training, they build trust and reduce anxiety.
Nonprofit explainer videos connect people to a mission by explaining an issue clearly and showing how support creates impact.
They use human-centered storytelling, simple statistics, and cause-and-effect visuals to move from problem to solution. Used for campaigns, fundraising, and awareness, they drive donations, volunteers, and shares.
Manufacturing and mining explainer videos communicate processes and safety requirements with clarity, realism, and operational credibility.
They use diagrams, simplified equipment visuals, and step sequences to explain procedures, compliance, and site workflows. Used for onboarding, safety training, to improve consistency and reduce incidents.
Education explainer videos present concepts, programs, or policies in a structured learning flow that improves comprehension and recall.
They use step-by-step visuals, labels, and examples to match the audience’s grade level and context. Used for lessons, student onboarding, and announcements, they support consistent instruction and fewer repeat questions.
Finance explainer videos make complex products and processes easier to understand, emphasizing transparency, credibility, and risk awareness.
They use structured explanations, on-screen definitions, and scenario visuals to clarify fees, timelines, and decisions. Used for investing, lending, insurance, and fintech, they increase confidence and reduce drop-off.
Explainer videos clearly explain your business and why people should buy from you. We use storytelling to make your message more captivating and compelling.
We help businesses use explainer videos as a storytelling tool to introduce their brand or solution in a concise, memorable way.
Higher Conversion Rates: Placing an explainer video on a landing page can boost conversion rates by up to 80%, turning more visitors into leads or customers.
Better Information Retention: Viewers retain about 95% of a message when watched in a video, compared to only 10% when reading text. This means your audience is far more likely to remember your value proposition.
Simplify Complex Concepts: Animated explainer videos make it easier to explain technical or abstract ideas in an accessible way, helping viewers understand your solution and make informed decisions.
Increased Engagement and SEO: Video content is highly engaging and keeps people on your site longer. This not only educates and entertains your audience but can also improve your website’s SEO by increasing dwell time
For most marketing purposes, shorter is better – around 60 to 90 seconds is ideal for an explainer video.
This length is usually enough to convey your key message while keeping viewers’ attention.
It’s recommended to stay under 2 minutes in runtime. Only very complex topics or special use cases (such as detailed training modules or demos) would warrant videos longer than about 2–3 minutes, as longer videos risk losing viewer interest.
Producing a custom animated explainer video typically takes about 4–6 weeks for a 60–90 second video. This timeline covers the entire explainer video production process – from initial concept and scripting through to animation and final edits.
Simpler videos can sometimes be completed in around 3–4 weeks (especially if a script is ready and feedback is prompt). More complex animations or longer videos might require 6–8+ weeks of production and revision time.
If you have a tight deadline, many explainer video companies offer rush services, though faster turnarounds may incur higher costs to allocate extra resources.
The cost of an explainer video can vary widely depending on length, style, and complexity. To get more insight into video production costs, see our article on explainer video costs.
Animated explainer video production is a multi-stage process that ensures the final video is effective and high-quality. While the exact workflow can vary by provider, a typical production process involves:
Discovery & Scriptwriting: Understanding your business, target audience, and goals. The team develops a compelling script that delivers your message clearly.
Storyboard: Creating a scene-by-scene blueprint of the video using sketches or frames. This outlines the visuals and how they align with the script.
Design & Illustration: Designing the characters, graphics, and style of the video based on your brand guidelines. All artwork for each scene is prepared.
Voiceover Recording: Hiring a professional voice actor to narrate the script (if the video uses voiceover). You can usually choose a voice that fits your brand.
Animation: Bringing the illustrations to life with motion. Animators produce the video by sequencing movements, transitions, and effects to match the voiceover and script.
Sound Design: Adding background music and sound effects to enhance the video. This audio design adds emotion and polish, making the video more engaging.
Feedback & Delivery: You review the animated video and request any revisions. After final edits, the completed explainer video is delivered in your required format.
Throughout this process, a good explainer video service will collaborate closely with you, allowing for feedback and revisions at each stage. This ensures the final product aligns with your vision and effectively communicates your message.
Nearly any industry or organization can benefit from using explainer videos. These videos are popular in sectors like SaaS and technology, where complex products need simplification, as well as healthcare, nonprofits, finance, education, business training, manufacturing, and more.
You may be a startup explaining a cutting-edge tech solution or a nonprofit raising awareness for a cause, an explainer video can distill your message into an easily digestible, compelling story.
The key is that the video is tailored to your target audience – a quality explainer video company will have experience adapting their style to different industries and use cases.
Choosing an explainer video production company is an important decision. Here are a few tips to find the right partner:
Experience and Track Record: Look for a company with a proven history of producing explainer videos. An experienced team (with years in business and a robust portfolio) is more likely to deliver a polished video.
Our studio at Creamy has been around for 15+ years and has produced thousands of videos for businesses in Canada , the US, and around the world. Such depth of experience means we’ve encountered a wide range of industries and project goals.
Quality of Work: Review their portfolio and case studies. Do the animation style, storytelling quality, and overall production value meet your standards?
Top explainer video companies will showcase a variety of styles (2D animation, motion graphics, whiteboard, etc.) and professional, custom-designed visuals – not generic templates.
Client Testimonials: Check reviews or testimonials. Positive feedback from past clients is a good indicator of reliability and the ability to meet expectations (in terms of both process and results).
Production Services: Ensure the company offers end-to-end explainer video services, including strategy, scriptwriting, voiceover, animation, and editing. A full-service team can guide you through the entire production smoothly.
Communication and Collaboration: A trustworthy company will be transparent and communicative. They should involve you in key milestones (script approval, storyboard review, etc.) and be open to revisions. Look for a team that listens to your ideas and understands your brand message.
By considering these factors, you can find an explainer video company that not only delivers a high-quality video but also provides a professional, stress-free production experience. Building trust is crucial – you want to work with people who are genuinely invested in the success of your project.
Getting started with an explainer video is simple. First, reach out to our team with details about your project goals, audience, and budget. We’ll schedule a short discovery call to understand your needs and recommend the best approach.
From there you’ll get a proposal with scope, pricing, and timeline so you know exactly what to expect. Once approved, the explainer video production process kicks off — from scriptwriting through design and animation — with opportunities for feedback at each stage. This ensures you’re involved throughout and confident in the final video.
