Best Explainer Video Production Service Company

How Creamy Animation excels in explainer video production, plus other video agencies in the industry.

What is the best explainer video production service company in the USA and Canada?
Creamy Animation offers explainer video production services from script to final delivery. Its team works in 2D, 3D, motion graphics, whiteboard and mixed media. Thinkmojo is best for tech launches; Sandwich Video is best for live-action explainers; Giant Ant is best for hand-crafted brand animation. Creamy suits story-based explainers across industries.

In this article we showcase Creamy Animation’s explainer video services, video styles, industries, and examples of our past work. It also compares Creamy Animation with Thinkmojo, Sandwich Video and Giant Ant, some of the best explainer video companies in the industry. Use the production checklist and questions below to decide which approach fits your audience, message and budget.

Explainer Video Company in the USA and Canada - Creamy Animation

An explainer video company develops a video that helps a defined audience understand a product, service or idea.

The assignment begins with a communication objective. A founder may need to explain an unfamiliar product. A marketing team may need to show how a service solves a customer problem. A communications team may need to explain a program or process.

Depending on the scope, the company develops the concept, script, storyboard and visual direction. Production then covers animation or filming, voiceover, editing, music and sound design. Final delivery includes the agreed master video and any additional versions.

Those responsibilities need to appear in the proposal. A quote for animation based on your approved script covers different work from a commission that includes research and script development.

Complex products, services and missions need a clear story. Through animated explainer videos, Creamy Animation helps SaaS and technology companies, enterprises and nonprofits make their ideas easier to understand.

Named clients include Fujitsu, Logitech, Warner Bros, Blockdaemon, Astronomer, Canonical, Skyflow, YWCA Canada and Small Business BC.

From SaaS funding pitches to public awareness campaigns, Creamy Animation’s portfolio spans a range of audiences and communication goals.

The company reports more than 15 years in business, over 380 clients and 1,500 completed projects, alongside a 4.9-star average rating on Clutch and Google. These figures are self-reported.

As an explainer animation agency, the studio combines message development with visual production. That scope suits teams that know their subject but need help turning it into a focused story.

A software company may need to explain an unfamiliar workflow. A nonprofit may need to make a program understandable to the public. An enterprise may need to introduce a service to buyers with different levels of technical knowledge.

Start with the point your audience needs to understand. Then assess whether the studio’s examples show a similar communication problem. A relevant project gives you more to evaluate than a familiar client name.

Table of Contents

Explainer Video Production Services

Explainer video production services cover the creative and production stages included in the agreement, from message development to final delivery.

Use the following stages to check a proposal. Each stage should identify what the studio produces and what your team approves. Providers may combine stages or use different names.

StageWork to defineReview or output
Discovery and video strategyAudience, communication objective, distribution and production scopeAgreed brief and scope
Concept and script developmentCreative approach, key message and narrationApproved script
Storyboard and style framesScene sequence and sample images establishing the lookApproved storyboard and visual direction
Design and asset productionRequired illustrations, characters, diagrams or interface elementsArtwork ready for animation
Animation and post-productionMovement, editing, voiceover, music and sound designReview cuts and approved master video
Versioning and final deliveryFormats and additional assets included in the scopeAgreed delivery package

A master video is the approved main version. A cutdown is a shorter edit. A vertical version changes the layout for a different screen shape. These are separate deliverables and should be listed individually.

Captions, subtitle files, localization, supporting stills and editable project files also need an explicit scope. Do not assume a promise of “final files” includes all of them.

Before signing, settle how feedback works. “Three revision rounds” could mean three across the project or three at each stage. The agreement should also distinguish corrections from requests to change previously approved work.

Most providers build each video from scratch. Some sell template-based videos, which cost less but look like other companies’ videos. If a site offers explainer video creation services, ask which of the two you are buying. Professional explainer video services usually mean custom work with a named producer. A full service explainer video provider covers strategy, script, design, production and delivery. If you need quick delivery on custom explainer video production, get the dates in writing, and ask which stages a rush schedule shortens. It is usually the review time, not the animation. Some teams outsource explainer video production services completely. Others keep the script in-house and outsource explainer video animation only. Either way, name one person on your side who signs off on each stage.

How Creamy Animation runs a project

Creamy Animation’s process moves from consultation through writing and visual planning to animation and delivery. Use these five stages to prepare your information and organize feedback.

Strategy stage illustration for an explainer video project

Consultation

Define the audience and the problem the video must solve. Explain where it will appear and what viewers should do afterward.

Bring existing product information and brand assets. Include the intended deadline and available budget. Identify any technical or subject experts who must review the content.

A useful starting point is one sentence that names what the viewer should understand after watching and the action they should take next.

Script stage illustration for an explainer video project

Concept and script

Set the central message before deciding how every scene should look. The concept establishes the story’s approach. The script defines what the audience will hear and learn.

Provide the writer with accurate source material. Separate essential information from background detail. Ask reviewers to check terminology and claims before approving the wording.

Storyboard stage illustration for an explainer video project

Storyboard

Review how the story develops from scene to scene. Check whether the visuals explain the narration or merely repeat it.

Use this stage to flag missing steps and unclear transitions. Confirm that diagrams and product interactions represent the subject correctly. Resolve those questions before detailed animation begins.

Design stage illustration for an explainer video project

Style frames

Review sample images that establish the visual direction. Consider illustration, typography, color and the treatment of product information.

Judge the frames against your audience and brand guidelines. A technical explanation may need clear labels. A public information video may need simpler imagery and more space around text.

Animation stage illustration for an explainer video project

Animation and delivery

Review movement, pacing and sound against the approved story. Consolidate feedback so the production team receives one clear set of decisions.

Check the final package against the agreement. Specify the master video and any captions, translated versions or shorter edits you need. Confirm which editable files are included.

Creamy Animation’s process page puts a standard 1 to 2 minute explainer video at an average of 4 to 6 weeks. More complex projects can take longer.

Types of Explainer Videos Creamy Animation Makes

The style should follow the message. Most explainer video studios work in more than one, but their portfolios usually show a strength.

Creamy Animation offers several approaches to animated video explanations. Choose the style by deciding what viewers need to see. A software workflow calls for different visuals from a machine’s internal components or a nonprofit’s public message.

2D animation

A 2D animation explainer video company works with flat illustration and character animation. 2D is the most common explainer style. It suits software, services and ideas that have no physical form. 2D explainer video production is also usually the least expensive style to change later. Creamy Animation’s 2D work includes a 1:41 video for Canonical, the London company behind Ubuntu, about making open source easy to use.

Before choosing a character-based approach, decide what the characters need to demonstrate. Their actions should help explain the problem or solution. For a service with several steps, illustrations can give each step a clear place in the story.

3D animation

A 3D explainer video company builds digital models of products, machines or places. 3D suits physical products and engineering, where the viewer needs to see parts and spaces. Whether you hire a 3D explainer video agency or a studio, expect a longer schedule and a higher budget than 2D. Creamy Animation used 3D motion graphics for Contruent to show the challenges of running large oil and gas construction projects.

Identify the views that matter before requesting a quote. You may need an external product view or a closer look at a component. Supply technical references and assign someone who can approve how the product is represented.

Motion graphics

A motion graphics explainer video agency animates text, icons, charts and interface elements. Motion graphics explainer video production suits data, dashboards and step-by-step processes. Many explainers mix motion graphics with 2D characters. Ask a studio to show you a finished video in the exact mix you have in mind.

For a dashboard or data story, identify the information viewers must notice first. Keep labels readable. Ask whether each movement helps explain a relationship or directs attention to an important action.

Whiteboard and mixed media

Whiteboard animation presents ideas through a drawing-based visual approach. Mixed media combines filmed footage with animation. Discuss which parts of the message need real footage and which need illustration or diagrams.

Video types by purpose

  • SaaS explainer videos: Explain the customer problem and show how the software addresses it.
  • Product demo videos: Walk viewers through a defined feature or workflow.
  • Corporate explainer videos: Introduce a company’s services, processes or value to a specific audience.
  • Training videos: Explain a task or procedure that viewers need to follow.
  • Fundraising and nonprofit videos: Present a mission, program or funding case and give viewers a clear next action.

Animated Explainer Video Companies vs Live-Action Producers

Animated explainer video companies create the visual material. Live-action producers record people, places and physical objects.

Choose the approach by identifying what the viewer needs to see. An invisible process may need a diagram. A customer account may need an interview. A product workflow may need interface animation, screen recording or both.

Communication need Approach to discuss
Explain infrastructure, data flow or an abstract service Diagrams, motion graphics or animation
Demonstrate an actual software workflow Screen capture, UI animation or a combination
Present a customer’s experience A filmed interview with relevant supporting material
Show a physical product in use Live-action demonstration, with graphics if needed
Explain something within a real setting Mixed style combining footage and animation

When you hire an animated explainer video agency or studio, identify details likely to change, such as interface labels or product features. Include the process for future updates in your discussion.

For live action, establish access to locations and participants. Include casting, filming, editing and usage requirements in the proposal.

Compare the provider’s recommendation with the content you need to communicate. The guide to animated video production companies covers additional animation providers.

When you compare animated explainer video services, ask for an animatic before full animation starts. An animatic is the storyboard timed to the voiceover, usually with rough motion. It shows whether the pacing works while changes are still cheap. Most animated explainer video production services limit revisions once animation starts, because changing a scene then means redoing work. That holds whether you hire an explainer video animation agency or a single animated explainer video creator.

Industries Creamy Animation Works With

The production steps stay the same across industries. The review process, the audience and the risks change.

Industry experience matters when the subject requires careful wording or technical review. Use the examples below to identify a relevant starting point. Then explain the specific audience and approval requirements for your project.

Software, SaaS and apps

Buyers want to see the product working. Plan how much of the interface to show, and how you will update the video when the interface changes. App explainer video production has the same issue on a smaller screen. For product demos, an animated explainer video service can show one workflow at a time. Creamy Animation’s work for Woo Smart Search, an Israeli recruiting software company, explains why candidate searches fail before showing how the product fixes them.

Healthcare and pharmaceuticals

Medical content needs an accuracy review by someone qualified. If you hire an animated healthcare explainer video production company, build that review into the schedule before animation starts. Pharmaceutical content may also need regulatory review. Creamy Animation has made healthcare videos that include a 3:20 explainer on surgical scheduling software for Fujitsu, and a 1:44 video on why the MMR vaccine matters for families.

B2B and corporate

Corporate explainer video production often has more approvers: legal, brand and senior leadership. Agree on who has final say before the script stage. A B2B explainer video company writes for buyers who compare vendors and share videos inside their companies. For B2B sales, ask for a short cut for email and sales calls as part of the B2B explainer video production scope.

Finance and professional services

Accounting, investment and financial firms sell expertise rather than a visible product. Animation can show how a service or an investment product works without filming people. Expect compliance to review the script.

Startups

A startup’s product and message often change within months. An explainer video company for startups should be comfortable with that. Ask how updates are handled after delivery, and whether editable project files are included.

Education, nonprofits and research

These projects often have a fixed grant or program budget and a public audience. Plain language matters more than visual polish. Educational explainer video production and research explainer video production both need a subject expert to check the script. Explainer video production for university research may also need sign-off from the research team and the university’s communications office.

Creamy Animation made a 1:20 video for OpenBook Collective, an Irish nonprofit that connects librarians, publishers and scholars to support open access book publishing.

Industrial, construction and engineering

Technical buyers want accuracy. Expect your engineers to review the script and the key scenes. Creamy Animation’s video for Z-Mag, a Japanese magnetic engineering company, explains the Magster, a permanent-magnet stirrer for molten aluminum furnaces.

Explainer Video Examples and Results

Review complete examples to understand how Creamy Animation handles a message. Look for the audience, the problem being explained and the action the video supports.

Blockdaemon

For Los Angeles-based Blockdaemon, it produced three explainer videos introducing the company’s story and value. According to Creamy Animation, the videos supported fundraising efforts that brought in more than $420 million.

Skyflow

The studio also created a pitch video for cybersecurity startup Skyflow, which it says later raised $30 million in Series B funding and continues to use the video.

These accounts describe the videos’ role in the companies’ communications without establishing that they caused the funding outcomes.

For a funding pitch, start by deciding what an unfamiliar viewer needs to understand. Identify the customer problem and the product’s role in solving it. Keep financial claims separate from the explanation of what the product does.

YWCA Canada

Creamy Animation made a series of animated videos for YWCA Canada’s #BlockHate campaign. The videos speak to youth and young adults about online hate and how they can respond to it.

Small Business BC

For Small Business BC, a nonprofit that supports small businesses in British Columbia, Creamy Animation made five motion graphics videos on workplace accessibility. The series uses abstract graphics instead of characters.

What Clients Say About Creamy Animation

Read client feedback alongside the work to assess communication, creative development and the production experience.

Andrew C. Veeder
“The video produced by Creamy Animation had a good response. We were happy with the final result and work quality. They had close communication with us through phone calls and adapted to the provided timelines.”
Andrew C. Veeder
Creative Executive Producer, Interactive, Warner Brothers
Daniel Blumer
“Creamy Animation delivered excellent work that met the client’s needs and expectations. We were impressed with the turnaround time and quality of their work.”
Daniel Blumer
Head of New Product Introductions, Logitech
Chris Peters
“From the start the process was collaborative and efficient. Creamy Animation really took the time to understand the nuances of the visitor economy and the outcomes we wanted. It felt like we were working with a true partner rather than just a supplier.”
Chris Peters
Executive Director, Tourism Burnaby
Angela Leung
“We were concerned about the possibility of triggering our clients. We wanted something that was more unique to use. They were able to provide us some unique visuals. The team feedback was that the animation really popped. We were very happy with that.”
Angela Leung
Coordinator, CLAS BC
Duong Tran
“From the start, Larry and his team provided detailed guidance on the different stages of the project such as scripting, voice work, and illustrations. In the end, everything came together beautifully.”
Duong Tran
Managing Director, Dr. Bill by RBC
Sam Numsen
“Larry and his team were efficient and effective in producing a high-quality animated explainer video that met our need perfectly!”
Sam Numsen
Marketing Manager, New Gold Inc.

Explainer Video Production in Canada and the USA

Creamy Animation works with clients in both countries. Location is one part of the decision. Your proposal should also explain how meetings, reviews and delivery will work.

Canada

Creamy Animation and Giant Ant are based in Vancouver. Thinkmojo has an office in Montreal. If you want explainer videos made in Vancouver, both studios are local. Compare the studios’ relevant work and the services included in their proposals.

Canadian clients often need English and French versions. Ask whether the studio handles French voiceover and on-screen text, or whether you need to supply them.

If two language versions are required, include both in the initial brief. Identify who approves the translation and pronunciation. Review the on-screen wording as well as the narration. Confirm whether each version needs captions and separate delivery files.

USA

If you want an explainer video company in the USA, three companies in this comparison publish US offices or locations.

CompanyCity and state
Creamy AnimationVancouver, Washington
ThinkmojoSan Francisco, California
Sandwich VideoLos Angeles, California

For explainer videos in Los Angeles, Sandwich Video is the live-action option on this list. If your project requires local filming or in-person meetings, confirm that capability directly. A contact address does not establish where the assigned production team works.

For remote projects, agree on meeting hours, review arrangements and the person responsible for delivery. If filming takes place elsewhere, the quote should identify travel and local production expenses.

By city: for an animated explainer video agency in California, Thinkmojo has an office in San Francisco. None of the four companies lists an office in Chicago or Austin. If you need an explainer video company in Chicago or Austin for local filming, look for a local crew.

For product explainer videos, Thinkmojo’s US clients include Calendly and Square.

Choose a working arrangement your reviewers can support. Set deadlines for consolidated comments. Identify who can resolve disagreements about product language or visual direction. A clear approval process helps the studio understand when it can move to the next stage.

Explainer Video Companies for the UK, Europe, the Middle East and Australia

Explainer videos travel well. Animation needs no film crew, and most of the work happens in shared files and video calls. If you hire a studio in another country, agree on three things early: currency and payment terms, overlapping meeting hours, and whether the voiceover needs a local accent or language.

Creamy Animation makes explainer videos for clients outside North America. Some examples by region:

Explainer video companies in the UK and Ireland

For explainer video production in the UK, Creamy Animation has made explainer videos for clients in London, the wider UK and Ireland.

Canonical (London, UK). A 1:41 explainer video for the company behind Ubuntu, about making open source easy to use.

MMR Vaccine (UK). A 1:44 health explainer on why the MMR vaccine matters for families.

OpenBook Collective (Ireland). A 1:20 explainer video for a nonprofit that supports open access book publishing.

Explainer video production in Europe

None of the four companies lists an office in the Netherlands or Germany. If you are looking for explainer video production in Amsterdam, see Creamy Animation’s work for SCM below. Creamy Animation has made explainer videos for clients in Amsterdam and Germany.

SCM (Amsterdam, Netherlands). A 1:03 explainer video for the Amsterdam Modeling Suite.

Ice Chain (Germany). A 1:07 explainer video.

Explainer video services in the Middle East

None of the four companies lists an office in the Middle East. Creamy Animation has made explainer videos for clients in Dubai and Israel.

Woo Smart Search (Israel). A 1:31 explainer video for recruiting software.

CryptoSea (Dubai, UAE). A 60-second explainer video for an AI crypto trading indicator.

Explainer video production in Australia and Asia

None of the four companies has an office in Australia. For explainer video production in Sydney or Melbourne, a remote studio can work with early or late calls. When you compare an animated explainer video company in Melbourne with one overseas, compare portfolios and review schedules, not location. Creamy Animation has made explainer videos for clients in Australia, Japan, Korea and Singapore.

SpeeDx (Australia). A 1:05 explainer video.

Z-Mag (Japan). A 1:12 explainer video for a magnetic engineering company.

Fujitsu (Korea). A 3:20 explainer video on surgical scheduling software.

World Shipping Council (Singapore). A 1:49 explainer video.

Explainer videos for South Africa

AlphaMap (South Africa). A 1:05 explainer video for a commercial real estate data platform.

How Much Explainer Videos Cost at Creamy Animation

Production budgets depend on creative scope, runtime, production complexity and the required deliverables. As one published reference, Creamy Animation lists three explainer tiers. Standard is $3,000 to $10,000. Premium is $10,000 to $25,000. Enterprise is $25,000 to $50,000 and covers large-scale campaigns, video series or premium 3D. To keep an explainer video inexpensive, narrow the scope first. For cheap explainer videos, prioritize the main message and essential versions.

Runtime alone does not define the work. A short motion-graphics sequence using approved brand assets is a different assignment from character animation requiring custom illustrations and several environments.

These are company-published price ranges. Confirm the currency and what each tier includes before treating a range as your project budget.

The explainer video cost guide provides a starting point for planning the scope.

To request a useful estimate, provide the intended runtime and where the video will appear. Explain whether you need script development or already have approved copy. Include brand assets and any product references the studio will need.

List additional deliverables separately. A master video, a short edit and a translated version are different items. Ask how each affects the quote.

If the proposed scope exceeds your budget, identify the essential communication task first. Decide which versions are required at launch. Ask the studio to explain the cost implications of the proposed visual approach before removing information viewers need.

Also discuss future changes. A product interface or service description may change after delivery. Ask how updates are priced and which files are available. Put those answers in the agreement.

After Delivery: Versions, Cutdowns and Updates

The main video is rarely the only file you need. Plan the extra versions before production starts, because they cost less to make then. Some providers sell these as explainer video marketing services.

Cutdowns. A cutdown is a shorter edit, often 15 or 30 seconds, for ads and social posts. Ask which scenes the studio would keep, and whether the cutdowns need their own voiceover.

Formats. Social platforms favour vertical and square video. Re-framing a widescreen animation can mean moving elements scene by scene, so price it up front.

Languages. Translated versions need new voiceover and on-screen text. Leave room in the design for longer words in other languages.

Updates and files. Products change. Ask whether you get the editable project files, and what the studio charges to update a scene later.

Creamy Animation vs Thinkmojo, Sandwich Video and Giant Ant

Thinkmojo, Sandwich Video and Giant Ant are explainer video companies with offices in the USA and Canada. Each has a different strength.

We chose these explainer video production companies using five criteria. Explainer, product or brand animation is a core service. Each company shows published work on its own site. Each offers concept or script development alongside production. Each describes a clear process or service scope. Each was active in 2026.

Best Explainer Video Production Companies Compared

The best explainer video companies in this comparison are Creamy Animation for story-based animated explainers; Thinkmojo for tech product explainers and launches; Sandwich Video for live-action explainers in Los Angeles, and Giant Ant for hand-crafted brand animation.

The table shows what each of these top explainer video companies is best for.

CompanyLocationBest forStylesExample clients
Creamy AnimationVancouver BC and Vancouver WAStory-based animated explainer videos for SaaS, enterprises and nonprofits2D, 3D, motion graphics, whiteboard, mixed mediaBlockdaemon, Skyflow, Fujitsu, Canonical
ThinkmojoSan Francisco and MontrealProduct explainers and launch videos for tech brandsVideo production and motion designSalesforce, Zendesk, Square, Calendly
Sandwich VideoLos AngelesLive-action launch and explainer films for tech companiesLive action, plus animationSlack, Airbnb, Square, Perplexity
Giant AntVancouverHand-crafted animation for brand and product campaignsCel, painterly and digital animationMicrosoft Copilot, OpenTable, Duolingo

1. Creamy Animation

Creamy Animation suits teams that need to turn a complex subject into a story-based animated explainer. It handles the process from the first call and script through design, animation and final delivery.

The studio offers five styles: 2D, 3D, motion graphics, whiteboard and mixed media. Its examples span software, enterprise services, healthcare, engineering and nonprofit communications. That range gives buyers several ways to assess how it handles unfamiliar subjects.

Published price tiers provide a starting point for a budget discussion.

Its work includes nonprofit projects.

For a single explainer, bring one audience and one communication objective to the first discussion. Ask how the proposed story and style address them.

2. Thinkmojo

Thinkmojo helps companies market their brand and products through video. Its site lists video production and motion design for brand marketing. That covers product explainers, launch videos, event content and brand campaigns. It describes its approach as creative meets strategy.

Offices: San Francisco and Montreal.

Portfolio: Salesforce, Zendesk, Square and Calendly. The Salesforce campaign introduced AI agents. The Square work introduced Square Dashboard. Calendly’s “What is Calendly?” is a product explainer. Other listed work includes Discord, Rubrik and DataCamp.

Project scope: Its Zendesk relationship covers product explainers, launch videos and event content.

Thinkmojo works with companies from startups to established enterprises. It suits technology brands that need explainers and launch videos to sit inside a wider campaign. If you need only one explainer, ask how the team scopes a single video compared with an ongoing partnership.

Thinkmojo’s campaign and launch focus differs from Creamy Animation’s emphasis on individual explainers across a wider range of industries.

3. Sandwich Video

Sandwich Video, which identifies itself as Sandwich, is a Los Angeles video production company. It makes launch and explainer films for technology companies. It has done this since 2009. Its services also include commercials, TV spots, testimonials, brand videos and animation. It describes its team as tech-obsessed filmmakers who simplify complex products.

Location: Los Angeles, California.

Portfolio: Slack, Airbnb, Square, Perplexity, Descript and Instacart.

Production: Its “Sandwich Loves Slack” project credits include directing, cinematography, production design, editing, motion graphics and visual effects.

Sandwich suits technology companies that want a filmed explainer or launch film. If you are looking for explainer videos in Los Angeles with on-camera talent, it is the live-action specialist on this list. Ask how much of the budget goes to filming days, casting and locations.

Sandwich’s live-action focus differs from Creamy Animation’s emphasis on animated storytelling.

4. Giant Ant

Giant Ant is a Vancouver creative studio. It describes itself as a creative studio, a design shop and an animation house. Its team works across art direction, design and animation. Techniques shown on its site include cel animation, painterly animation and digital animation.

Location: Vancouver, British Columbia.

Portfolio: Microsoft Copilot, OpenTable and Duolingo. The Copilot piece is a product video built on product flow and visual metaphors for AI features. The OpenTable work is a 2026 brand campaign. The Duolingo work is a set of three spots featuring the brand’s owl.

Range: Other listed work includes a Genshin Impact trailer segment and an Optimizely campaign about marketing concepts. It also includes a Super Bowl commercial for Tennessee Valley Federal Credit Union. The studio also makes original short films.

Giant Ant suits brands that want a distinctive animated look for a product or campaign. Its portfolio leans toward brand campaigns and commercials. For a product explainer, ask to see the work closest to your brief, such as the Copilot video. Confirm who writes the script.

Giant Ant’s emphasis on brand campaigns and commercials differs from Creamy Animation’s focus on explaining products, services and missions.

Explainer Video Agency vs Studio: What Creamy Animation Is

An explainer video agency may coordinate creative strategy and several campaign assets. An explainer video studio may focus on design and production. Freelance explainer video creators and makers may provide a specific discipline or manage a broader assignment. These labels overlap, so the proposal needs to identify the actual team and services.

Other labels are common too. You will see explainer video production house, explainer video firm and explainer video creation company. A solo explainer video expert may also describe the work as an agency. None of these names tells you who does the work. Ask for the names and roles of the people on your project.

If you already have an approved script and visual direction, you can request a defined production assignment. If the message is still unresolved, include discovery, concept development and writing in the brief.

For an individual specialist, establish who handles the other disciplines. An animator’s proposal may require you to supply the voiceover and arrange the audio mix. A larger team may include those roles, but the company name alone does not establish the scope.

One point of contact, usually the explainer video producer, should own the production schedule, consolidate questions and explain the next approval. On your side, nominate someone to resolve conflicting feedback before it reaches production.

Creamy Animation is a production studio that also handles strategy and script development. Its scope suits an explanatory video that needs both a clear message and a visual approach. Confirm the responsibilities included in your proposal.

How to Choose an Explainer Video Production Company

Before comparing explainer video companies, write down the audience, the one message they need to understand and their next action. That gives the production team a starting point for recommending the creative approach.

1. Define the one message the video has to get across

Write one sentence describing what the viewer should understand, followed by the action you want them to take. Identify what they already know and where they will watch. A product-page visitor may have supporting text nearby. Someone seeing a social ad may have no context. Give shortlisted providers those details so their recommendations address the same communication task.

2. Check portfolios for clarity, not polish

Watch a complete project and identify its audience, central message and next action. Then check which parts the company produced. A portfolio credit could cover the whole assignment or one discipline. For your shortlist, prioritize work with a communication challenge similar to yours. Where the subject is technical, ask how the team obtained product information and checked the wording before production.

3. Ask who writes the script

Identify the writer and establish how they will learn about the product. The proposal should explain whether discovery interviews and script development are included. Assign someone on your team to check technical claims, terminology and required disclosures. Keep that review separate from comments about tone. Approve the wording before signing off scenes that depend on it, and record how later changes will be handled.

4. Match their industry and style experience to your project

Compare the provider’s relevant work with the requirements in your brief. For software, that may mean product workflows and interface animation. For a public-information campaign, it may mean accessibility and several language versions. Brand guidelines, technical review and distribution requirements should inform the production approach. Ask the company to distinguish work demonstrated in its portfolio from capabilities it is proposing for your project.

5. Compare quotes on the same scope

Compare deliverables and assumptions before comparing totals. One quote may include a landscape master only. Another may include captions, shorter edits and vertical versions. These are different assignments. Check the treatment of revisions, audio rights, editable files and future updates. When comparing animated explainer video agencies, send every one the same brief so the answers line up. The following questions turn broad promises into details you can evaluate.

Proposal wordingQuestion to resolve
“Three revision rounds”Across the whole project, or at each approval stage?
“Voiceover included”Which language, usage rights and rerecording allowances?
“Social versions included”Resized files or separately edited cutdowns?
“Full ownership”The finished video, editable artwork or all project files?
“Delivery in six weeks”From deposit, kickoff or script approval? Is review time included?

Have a complex product, service or mission to explain? Contact Creamy Animation with your audience, key message, intended use, deadline and budget. Include a relevant example and explain what you want viewers to understand. Those details give the studio a practical starting point for discussing the story and scope.

FAQs

Creamy Animation is this page’s recommended choice for story-based animated explainers across SaaS, enterprise and nonprofit subjects. Thinkmojo suits tech launches and wider campaigns. Sandwich Video suits live-action technology films. Giant Ant suits hand-crafted brand animation. Choose according to the communication problem and compare relevant examples before requesting proposals.

An explainer video production company turns a product, service or idea into a video for a defined audience. The agreed scope may include strategy, concept development, scriptwriting, storyboarding, design, animation or filming, voiceover and sound. Confirm the approval stages and final deliverables before starting. Additional versions should appear separately in the proposal.

Creamy Animation publishes three price tiers. Standard is $3,000 to $10,000. Premium is $10,000 to $25,000. Enterprise is $25,000 to $50,000. These are company-published ranges. Confirm currency and scope directly. The required style, production complexity, runtime and additional deliverables determine how a particular project should be quoted.

Creamy Animation’s process page puts a standard 1 to 2 minute explainer video at an average of 4 to 6 weeks. More complex projects can take longer. Request a project schedule that includes writing, visual development, animation and client review. Confirm the starting point and what happens when an approval or source material arrives late.

Creamy Animation makes 2D animation, 3D animation, motion graphics, whiteboard and mixed media videos. Its work covers SaaS explainers, product demonstrations, corporate communications, training and nonprofit subjects. Choose the approach around what viewers need to understand. Ask for a complete example that uses the style and level of detail your project requires.

Its two studios share a city name. One is in Vancouver, British Columbia. The other is across the border in Vancouver, Washington. Its portfolio also includes clients outside North America. Confirm meeting hours and review arrangements for your project. If you require local filming or an in-person meeting, ask about those needs directly before agreeing on the production scope.

Creamy Animation focuses on story-based animated explainers across several industries. Thinkmojo emphasizes product explainers and launch videos for technology brands. Sandwich Video specializes in live-action launch and explainer films. Giant Ant emphasizes hand-crafted animation for brand and product campaigns. Compare their relevant work against the same brief and required deliverables.

Choose animation when diagrams, illustrated scenes or interface elements help explain the subject. Consider live action when viewers need to see real people, places or a physical demonstration. Mixed media combines filmed footage with animation. Decide what the audience needs to see before comparing styles, production schedules and quotes.

The agreement may cover discovery, script development, design, animation or filming, sound and delivery. Additional versions, localization and editable files need to be identified separately if required.

Affordability depends on the required work and your available budget. Share both with shortlisted providers and ask which deliverables their quotes include. Compare proposals on the same scope.

Not for an animated video. Most projects run remotely. A local company helps if you need filming on location or in-person workshops.

In this comparison, Thinkmojo and Sandwich Video focus on technology companies. Creamy Animation also works with SaaS and technology companies.

Explainer video agencies may coordinate broader campaign work, while a studio may concentrate on creative production. Their services overlap, so confirm who handles strategy, writing, production and project management.

The fee depends on the creative scope, production approach and deliverables. Request an itemized proposal that identifies revisions, additional versions and exclusions. Confirm currency before comparing prices from different countries.

Send a brief covering the audience, communication objective, key message, distribution channels, deadline and budget. Include brand assets, relevant product information, required versions and the people responsible for approval.

Yes. Agree on currency, payment terms, meeting hours and voiceover language before you start.

A freelancer suits one defined task, such as animating an approved script. A production company suits projects that still need strategy, writing and design. If you look for a motion graphics freelancer on a freelance platform, judge them on finished videos, not a highlight reel.

2D suits most software and service explainers. 3D suits physical products and engineering. Motion graphics suit data and processes. Pick the style that shows your message most clearly.

In this comparison, Sandwich Video is a live-action company that also lists animation. Creamy Animation offers a mixed style that combines filmed footage with animation.

Many do. Ask whether discovery, strategy and scriptwriting are in the quote.

Wrap Up

Creamy Animation suits SaaS companies, enterprises and nonprofits that need a clear story supported by custom animation. Its services cover the process from consultation and script to final delivery. Thinkmojo suits tech product launches and wider campaigns. Sandwich Video suits live-action explainers. Giant Ant suits hand-crafted brand animation. Start with your audience and the one message they need to understand. Then compare relevant work and written proposals against that brief.

Author: Larry Mutenda

Founder & Producer: Creamy Animation

Larry is the founder and Chief Storyteller at Creamy Animation, founded in 2009. He leads a team that creates story-driven videos for businesses and nonprofits. 15+ years in video strategy and production, specializing in SaaS, B2B, and nonprofit storytelling. A marketer, designer, and animator, Larry has overseen the production of more than 1,500 videos for Fujitsu, Logitech, Warner Brothers, NFL, Blockdaemon, Astronomer, Canonical, and 370+ others.

For Larry, God is first, and everything else is a blessing that comes from serving Him. When he’s not working, he’s hanging out with his wife and three kids, playing the piano, or pursuing his filmmaking side hustle.