Explainer Video Production Services
Explainer video production services turn your product, service, or idea into a video your audience can understand and act on. At Explainer Video Agency, we manage the brief, script, visual development, animation, voiceover, and delivery. Tell us what viewers need to understand, and we’ll help you plan the production around that goal.
15+ Years
Planning and producing visual explanations
400+
Organizations across business and nonprofit sectors
4.9 Stars
Client ratings on Clutch and Google
Selected Clients Behind Our Explainer Video Work
Explainer Video Services for Your Next Project
Explainer Videos for Business
Give prospects a useful introduction before the first sales conversation. We produce company explainer videos that establish who you help, the problem you solve, and how your offer works. Your homepage or presentation gets a focused explanation that helps potential buyers decide whether to explore your services.
Website Home PageSales MeetingsInvestor Decks
SaaS Explainer Video Production
Help a potential user recognize where your software fits into their workflow. We develop SaaS explainers around a specific task, showing the relevant interface, the steps involved, and the practical result. Choose a product introduction for acquisition or a focused walkthrough for trial users who need help getting started.
Product LaunchesTrial Sign-upsOnboarding
Corporate Explainer Video Production
Make a company initiative clear enough for people to act on. Our corporate explainer video production translates strategies, organizational changes, and internal programs into a shared explanation. We work with your stakeholders to establish what is changing, why it matters, and what employees or partners need to do.
Internal CommunicationsStrategy RolloutsAnnual Meetings
Product Explainer Video Services
Answer the questions buyers ask before choosing your product. A product explainer can demonstrate operation, reveal a mechanism, or show a use case that photographs cannot explain fully. We plan the script and visuals around those decisions, helping customers assess suitability on a product page, at an event, or during a sales presentation.
Product PagesTrade ShowsCustomer Support
Storytelling Explainer Videos
Connect an unfamiliar issue to a situation your audience recognizes. Our storytelling work follows a character or real-world challenge, showing the consequences and the possibility of change. We develop the narrative around your campaign’s purpose, then give viewers a relevant next step, such as learning about a program, volunteering, or donating.
Brand AwarenessNonprofit CampaignsSocial Media
Educational Explainer Videos
Help viewers understand a concept well enough to use it. We work with your subject experts to organize information, illustrate relationships, and explain unfamiliar terms. Each educational video has a defined learning objective, whether it supports a course, introduces a public program, or answers a common question.
Online CoursesPublic AwarenessStudent Programs
Training and Onboarding Explainers
Show learners what to do at the point where they need guidance. We structure training videos around a task or decision, using demonstrations and scenarios to make expectations concrete. A single lesson can address a recurring question; a coordinated series can support employee onboarding or customer education.
Employee OnboardingWorkplace TrainingCustomer Education
Thought Leadership Explainer Videos
Make your expertise accessible to people outside your field. We turn research, policy arguments, and specialist perspectives into an explanation viewers can follow. Your experts provide the evidence; our team develops the narrative and visual treatment so decision-makers can understand the issue, consider your position, and examine the proposed action.
Policy and AdvocacyConferencesLinkedIn Content
How We Plan Your Explainer Video Brief
A useful production brief answers six questions before creative work begins. This planning stage gives your team and our explainer video producer a common reference for the message, scope, and decisions ahead.
Define the Decision Your Video Should Support
Agree on what the viewer should understand and do.
More detail
Start with the situation in which someone will watch. A homepage introduction may lead to an inquiry; an onboarding video may help a user complete a setup task. We identify one primary purpose and an appropriate measure, then use it to decide which information belongs in the video.
Identify the Audience’s Starting Point
Establish what viewers already know and what needs explaining.
More detail
Your buyer, end user, and internal approver may need different explanations. We identify the intended viewer, review their likely questions, and establish how much context to provide. This helps the script begin at the right point and avoids spending time on details the audience already understands.
Gather the Material That Makes the Explanation Credible
Build the message from accurate examples and approved information.
More detail
Bring the materials your team already uses: a product demonstration, sales deck, help article, research summary, or customer example. Together, we select the evidence that supports the message. Product details and claims should be checked by your team before they become narration or on-screen text.
Decide What Viewers Need to See
Match the visual treatment to the explanation.
More detail
Some subjects need a realistic product demonstration; others benefit from a diagram, illustrated scenario, or view inside an object. We identify the moments that require visual explanation and recommend a suitable production approach. That choice informs the design work, animation complexity, and budget.
Confirm Scope and Review Responsibilities
Set the deliverables, reviewers, and approval requirements.
More detail
Before production, establish the intended length, required versions, brand requirements, and launch date. Nominate a person to consolidate feedback and identify any technical, legal, or leadership reviewers. Your proposal should specify revision allowances and delivery requirements so everyone understands what the project includes.
Plan the Launch Before Production Starts
Account for the channels and formats the finished video needs.
More detail
A short explainer for a landing page serves a different purpose from a training lesson or conference presentation. We plan the opening, pacing, and call to action for the main placement, then identify any shorter edits or alternate formats needed. Confirm those versions in the project scope before production begins.
Blockdaemon
Explaining Infrastructure Across a Video Series
Blockdaemon’s project involved three videos explaining its business and offering. For a technical platform, a series provides room to address different questions without forcing every detail into one introduction. Explore the project to see how explainer video production can organize a complex subject across several pieces of content.
City of Overland Park
Making a Science Topic Visible for Young Learners
An educational project for the City of Overland Park follows the journey from a cow’s food to the milk people drink. Characters and cutaway scenes make the process visible. See how an animated explainer video can show relationships that would be difficult to demonstrate through a presenter alone.
Skyflow
Giving a Technical Pitch a Clear Starting Point
Skyflow needed a pitch video that introduced its data-security offering. The production challenge was to establish the problem and make the company’s role understandable before getting into technical detail. Watch the example to consider how your own explanation could introduce a specialist product to a broader buying audience.
Small Business BC
Turning Workplace Accessibility Topics into Visual Lessons
Small Business BC’s animated video series addressed workplace accessibility for small business owners. Each topic needed an explanation relevant to everyday workplace situations. Review the project for an example of how explainer video animation can support practical education across a related set of subjects.
2D Explainer Video Production
Use illustrated people, settings, and scenarios to show a problem and its resolution. As a 2D explainer video company, we develop artwork around the situations your audience needs to recognize. Character movement and scene detail are planned to suit the explanation and production scope.
Motion Graphics Explainers
Explain connections through animated diagrams, typography, icons, and interface elements. Motion graphics can show how information moves between people or systems. We plan each transition to carry the explanation forward, keeping labels and on-screen text readable.
Show a product from an angle a camera cannot easily capture. Three-dimensional explainer animation can reveal components, demonstrate movement, or illustrate an internal process. We review the available references and required detail before establishing the modeling and animation work.
Live Action and Mixed-Media Explainers
A live action explainer video can demonstrate a product with real people in a recognizable setting. When footage needs additional explanation, we can combine it with diagrams or animation. Filming requirements are coordinated with our sister company, Mammothic Films.
Whiteboard Explainer Animation
Build an explanation as the illustrations appear. Whiteboard animation works through a sequence of connected drawings and narration, making it useful for processes and lessons that need to develop step by step. We plan the drawing order around what viewers need to understand next.
AI-Assisted Explainer Production
For suitable projects, AI-assisted production can help keep the visual approach and budget manageable. We assess the subject, brand requirements, and level of control needed before recommending it. Your proposal identifies the production approach and review stages for the work being commissioned.
Client Feedback on the Production Experience
Working with Our Explainer Video Production Team
Production Experience That Helps You Make Decisions
As an animated explainer video company, we help you assess the practical choices behind a project: how much to explain, what to show, and where to spend the production budget. Our explainer video studio brings experience across software, business communication, and education to those discussions.
One Explanation Developed Across Script and Visuals
The words and pictures need to solve the same communication problem. Our animated explainer video services connect script development, storyboarding, design, and animation, so important details are shown where they are most useful instead of repeated in every scene.
Clear Opportunities to Review the Work
Working with an explainer video agency should give your team visibility into the production. You review the message and visual direction at key stages, with feedback focused on the decisions relevant to that stage. This helps identify changes before later work depends on them.
Explainer Production for Specialist Subjects
SaaS and Technology
Turn a platform overview or feature demonstration into a focused explanation of one workflow, user need, or buying question.
Healthcare
Explain a service, care process, or medical technology using terminology and visual details reviewed by your subject experts.
Cybersecurity
Use diagrams and scenarios to make risks, data flows, and product responsibilities understandable to technical and business audiences.
Education
Develop a visual lesson around a defined learning objective, with examples that help students connect concepts to their use.
Legal Services
Show the stages of a legal service or client process so viewers know what information to prepare and what happens next.
Nonprofits
Introduce a program, explain an issue, or show how participation supports your mission, with a specific action for interested viewers.
Finance and Fintech
Make a financial workflow or product easier to follow while keeping claims, qualifications, and terminology available for your team’s review.
Insurance
Explain coverage concepts, application steps, or claims procedures through situations policyholders can recognize.
Explainer Video Production Pricing
Standard Explainer
$5,000
For a focused 30–60 second animated explainer video. The production covers strategy, scriptwriting, storyboarding, design, and animation. Use the planning call to establish the message, visual complexity, and any additional delivery requirements for your project.
Premium Production
From $10,000
For explanations requiring more detailed illustration, character performance, 3D animation, frame-by-frame work, or live action. We scope the production around what must be shown, the resources required, and the versions your team needs.
Entry-Level Explainer
$3,000
For a concise message with a simpler visual treatment. Suitable projects may use minimalist animation or whiteboard visuals to keep production focused. We help identify what can be explained within the budget and confirm the deliverables before work begins.
From Approved Brief to Finished Explainer Video
1. Strategy and Production Scope
We translate the initial discussion into a working brief covering the audience, objective, message, and intended placement. The production approach, review requirements, and deliverables give the project a defined starting point.
2. Explainer Video Scriptwriting
The script establishes the order of the explanation and the role of the narration. You review language, product details, claims, and the call to action before the visual plan is developed around them.
3. Storyboard and Scene Planning
A storyboard shows what viewers will see during each part of the script. Review it for completeness: does each scene explain the intended point, and are any important steps or details missing?
4. Visual Design and Timing
Design frames establish the artwork and brand treatment. A timed rough sequence, or animatic, can help check pacing before full animation. This is where visual decisions become concrete enough for your team to evaluate.
5. Animation, Voiceover, and Sound
Our animated explainer video production brings the approved scenes into motion and combines them with narration, music, and sound. The draft is reviewed for clarity, timing, visual accuracy, and consistency with the agreed direction.
6. Final Review and Delivery
After approval, we prepare the finished video and the supporting versions listed in your scope. Confirm channel formats, cutdowns, caption requirements, and any language versions in advance so the delivery supports your launch plan.
Questions About Commissioning an Explainer Video
What do your explainer video production services include?
Our explainer video production services cover planning, scriptwriting, storyboarding, visual design, animation, voiceover, sound, and final delivery. The proposal defines the work for your project, including runtime, review stages, and required versions. Additional formats, language adaptations, and editable files should be confirmed before production starts.
What information should we provide for a quote?
Share your audience, communication goal, intended placement, preferred launch date, and available budget. A product link, presentation, existing script, or reference video also helps. If several people need to approve the work, identify those reviewers so the production plan can account for their involvement.
How much does an explainer video cost?
The options shown on this page are $3,000 for entry-level projects, $5,000 for a standard explainer, and premium production from $10,000. Runtime, visual detail, filming, and additional versions affect the scope. Request a written quote that specifies the deliverables, currency, and applicable taxes for your project.
How long does explainer video production take?
Timing depends on the script, visual approach, runtime, and review requirements. A simple explanation and a detailed 3D demonstration require different schedules. Tell us your launch date at the start; we’ll establish production milestones and the feedback deadlines needed to assess whether that date is achievable.
Can we commission one video or a related series?
Both are possible. A single video can introduce an offer or explain one task. A series gives separate questions their own space, such as a product overview followed by onboarding lessons. We plan the relationship between the videos so the scripts and visual treatment work together.
Can we work with your explainer video studio remotely?
Yes. Briefing, file sharing, and reviews can be handled remotely. Our team has locations in Vancouver, British Columbia, and Vancouver, Washington. If the project includes filming, we establish location, crew, and scheduling requirements separately from the animation work.
Should we choose animation, live action, or a combination?
Choose the format around what the audience needs to see. Animation can visualize systems, abstract ideas, or internal mechanisms. Live action can show a real person using a physical product. Mixed media combines those approaches when the explanation needs both demonstration and supporting graphics.
How should we brief the call to action?
Identify the next useful action and where viewers can take it. That might be booking a demonstration, requesting a quote, starting a trial, or completing a task. Give us the destination and relevant context so the closing message fits the video’s placement.
Can you explain software without showing every feature?
Yes. We select the features needed to explain the relevant workflow or decision. A focused video can show the starting problem, a few meaningful interactions, and the result. Additional features may belong in separate demonstrations rather than the main product introduction.
When is a company explainer video useful?
A company explainer video is useful when prospects need context before discussing your offer. It can establish who you serve, what you provide, and where your solution fits. Plan it around the questions that recur in early sales conversations rather than a complete company history.
Where should we place the finished video on our website?
Place it where it answers the visitor’s current question. A business introduction may belong near the homepage value proposition, while a product demonstration belongs beside relevant product information. Keep a clear next step nearby and assess inquiries or sign-ups alongside video engagement.
How do you check technical accuracy?
Your subject experts review the relevant script details and visuals during production. Provide accurate references and identify claims that require approval. Technical review is most useful before animation, when changes to terminology, process steps, and diagrams are easier to incorporate into the developing explanation.
What can a corporate explainer cover?
Corporate projects can explain a strategy, policy, organizational change, internal program, or stakeholder initiative. Start with what the audience needs to understand and what changes for them. We use that brief to develop an explanation appropriate to the intended internal or external audience.
What should an animated explainer video help viewers understand?
It should make the main idea, relevant process, or proposed solution clear enough for the intended next step. Narration establishes context; visuals show what is difficult to describe alone. The useful test is whether viewers can explain the key point after watching.
How do we choose the best explainer video company for our project?
Compare explainer video companies through complete videos relevant to your subject and a review of the proposed scope. Ask who develops the script, how approvals work, which revisions are included, and what files you receive. The best fit depends on your communication needs, production requirements, budget, and working relationship.
What affects the cost of a SaaS explainer?
Scope depends on the number of workflows, interface detail, visual style, runtime, and versions required. A focused product introduction has different requirements from a detailed walkthrough or launch campaign. Share a current demonstration and identify the buying or onboarding question the video must answer.
Do your animated explainer video services include live action?
We can plan a project that combines animation and filming, with live-action production coordinated through Mammothic Films. Filming introduces requirements such as locations, presenters, crew, and shoot days. Those elements need to be included in the proposal alongside the animated explainer video service.
Can we review examples before commissioning a video?
Yes. Use the project examples on this page as a starting point, then ask for work that matches your subject and intended format. When reviewing, consider whether the explanation is understandable, how the visuals support the message, and how much production detail your own project needs.
Can one explainer support sales, onboarding, and social media?
An approved production can provide material for several uses, but each version needs a defined purpose. Sales may need the full explanation; social placements may need a shorter opening and different framing. We identify the required edits and formats during scoping rather than assuming one export fits every channel.
Which locations can you serve?
We work with organizations in Canada, the United States, and internationally. Animated projects can be coordinated online across time zones. Tell us where your audience and reviewers are based, particularly if the project needs filming or market-specific versions.
What is explainer video production?
Explainer video production is the process of planning and making a video that clarifies a product, service, process, or idea. It typically involves a brief, script, storyboard, visual production, sound, review, and delivery. The format can use animation, live action, or both. For definitions and examples, read our explainer video guide.
Can you make a short explainer for a paid campaign?
Yes. A campaign explainer should address one relevant problem and lead to a specific offer or next step. Share the placement requirements, audience, and landing page before scripting. Runtime, framing, on-screen text, and sound should be planned for that use.
What is the difference between an agency, studio, and production house?
An explainer video agency may offer strategy and campaign support alongside production. An explainer video studio or explainer video production house may emphasize making the video. Services overlap, so compare responsibilities and deliverables. When reviewing explainer video production agencies, ask who manages writing, production, and client approvals.
Request a Production Plan for Your Explainer Video
Tell us what you need to explain, who needs to understand it, and when you want to launch. Our explainer video creation service starts with those requirements so we can recommend a production approach and scope the work.