Explainer videos turn complex products and ideas into clear, compelling videos that help customers understand your value and take the next step. Educate your audience on complex topics, making them easy to understand.
An explainer video is an animated or live action video that makes a product, service, or topic easier to understand. Most run between 30 and 90 seconds and combine a written script, voiceover, and visuals, whether that’s animation, live footage, motion graphics, or a mix.
Businesses use them on landing pages, in sales decks, and in onboarding flows because they compress information that would otherwise take paragraphs of text or a long demo call. A good explainer video answers one question clearly: what does this do, and why does it matter to me?
The format depends on what needs explaining. A software workflow might call for screen capture and UI animation. A physical product might call for live footage. A concept or process that has no visual form of its own, like a financial transaction or a legal process, usually calls for illustration or motion graphics to make it visible.
An explainer gives people enough context to understand what a product or service does. During script development, the key decision is which part of the product story to lead with. A demonstration or animated scenario can then show how it works without covering every feature.
Some questions are easier to answer with a visual sequence than another slide of text. Sales explainers can follow a customer scenario or show how a service fits an existing workflow. The creative brief keeps the message focused on the question being discussed.
Getting started is easier when customers can see the steps they need to take. UI animation or screen recordings can follow a task through the product interface. The edit needs to leave enough time for viewers to recognize each action before moving to the next.
Training explainers give a procedure or workplace scenario a clear visual structure. The learning objective guides the script, while the storyboard maps out what needs to be demonstrated. Breaking the content into separate modules lets employees revisit the task they need help with.
A feature launch does not need to repeat the whole product story. A focused UI sequence can show what has changed and how it affects a familiar task. Planning shorter cutdowns during script development also helps when the update will appear across several channels.
Public information can involve unfamiliar terms or steps that are difficult to picture. Motion graphics and illustration can make those details visible while the voiceover explains them. Reviewing the script and storyboard together helps check that the simplified explanation still gives people the information they need.
B2B explainer videos give buying teams a shared introduction to a product or service. Script development needs to account for the different people involved in the decision. An initial overview can establish the business problem, while a separate technical video addresses questions that need more detail.
Behind an interface, information may pass through several systems before producing a visible result. Technology video explainers make those connections easier to follow through diagrams and animation. Technical review of the storyboard helps ensure the simplified sequence still represents how the system works.
Startup animation explainers introduce products that may need some context before their purpose makes sense. The opening can establish a familiar task before showing a different way to handle it. Concept development determines how much setup the story needs before the product enters the explanation.
A financial services animated explainer can follow a transaction beyond the moment someone presses “send.” The visual sequence shows where the payment goes and which steps involve the user. Relevant conditions need space in the script rather than being left to small text at the end.
Product photos can leave practical questions unanswered, especially around assembly and everyday use. A short explainer fills those retail gaps with demonstrations and carefully chosen close-ups. Graphic callouts identify the detail on screen while the voiceover explains its function or purpose.
Corporate explainer animation shows what an internal announcement means in practice. The story might follow a revised process or explain how responsibilities change between teams. Stakeholder reviews during scripting and storyboarding help resolve conflicting instructions before design and animation begin.
A 60 second explainer video gives patients a visual reference for procedures and terms they may be encountering for the first time. Illustration and scene pacing help introduce one stage at a time. Clinical review should cover the storyboard because scale, position, and movement all affect the meaning.
Knowing a subject well makes it easy to skip steps a beginner still needs. A defined learning objective helps identify those gaps during script development. An animated explainer can then use visual examples and deliberate pauses to give each new idea time to make sense.
Public sector explainer videos answer practical questions about services, eligibility, and applications. The storyboard can show what residents need to prepare and where they need to act. Captions and localized versions should be considered early enough to influence text placement and scene timing.
Insurance video explainers use defined scenarios to clarify policy terms or claims procedures. Details within the example can change what viewers understand about coverage. Reviewing the narration alongside the scene design helps catch visual implications that the script alone might not reveal.
Real estate animation explainers can connect a floor plan with a clearer view of how the spaces fit together. Camera movement through a 3D visualization provides that perspective. For developments still in progress, labels should distinguish planned features from completed construction.
An animated explainer uses maps and animation to connect work across locations and time. They can show harvesting stages, regeneration, or the movement of timber through a supply chain. The visual sequence needs to distinguish completed activity from proposed work.
A short explainer shows oil and gas processes that exterior footage cannot reveal. Animated flow paths and equipment diagrams explain what happens within an installation. Storyboarding establishes direction and sequence before the production moves into detailed animation.
Seasonal work does not always fit within a filming schedule. Explainer animation can connect footage from different stages to show the full process. For equipment use or livestock care, the script should identify the conditions under which the demonstrated practice applies.
As your explainer video agency, we start by getting clear on your goals, your audience, and what you want the video to accomplish. Then we develop the concept and creative direction that becomes the foundation for the script and the rest of the production.
Our animation explainers get to work, developing a script that matches your intent and speaks to your audience. The right words, emotional triggers, and story structure all play a key role in the success of your message. If the story sucks, animation won’t save it.
Next, our explainer video producers sketch out the video scene by scene. The storyboard lets you see how the story will come together, where key moments land, and how the visuals support the script. Once refined and approved, we move to production.
As part of explainer animation production, we design every character, graphic, and prop from scratch, then prepare the artwork for animation. An animatic is prepared to show our ideas on the the planned timing and pacing of the different scenes.
With the visuals approved, our explainer animation studio moves into animation and sound design. Voiceover, music, and sound effects are added to complete the piece, followed by final revisions to make sure everything looks and sounds right.
With the final video approved, our explainer video production team prepares everything for delivery. You get the final video file plus 10–15 cutdowns and supporting assets designed to help you get more mileage from the video across different channels.
An explainer video is a short video, usually animated or live action, that breaks down a product, service, or idea so a viewer understands it quickly. Most explainer videos follow a simple structure: they introduce a problem the viewer recognizes, show how the product or service solves it, and close with a clear next step. The format works because it combines narration, visuals, and pacing to carry information that would take much longer to read. Businesses use explainer videos on websites, in pitch decks, and during onboarding, anywhere a fast, clear introduction matters more than a long written description.
Attention spans on a website are short, and most visitors decide whether to stay or leave within the first few seconds. An explainer video does more in that time than a wall of text: it shows what the product does, who it’s for, and why it matters, without asking the visitor to read anything. Video also carries tone and personality in a way plain text cannot, which helps a new visitor form an impression of the brand alongside the facts. That’s why explainer videos show up on homepages, landing pages, and product pages, wherever a visitor is deciding whether to keep looking or leave. Beyond the homepage, many businesses reuse the same video in sales decks, email campaigns, and onboarding flows.
Yes. A video on a landing page gives visitors a faster, clearer answer than text alone, which tends to reduce bounce rate and support conversion. The effect depends on placement and how closely the video matches what the visitor came to find out, so it works best paired with a clear call to action right after it. A video placed above the fold, near the headline, typically gets the most views, while one buried lower on the page reaches only visitors who scroll that far. Testing thumbnail, length, and placement against page analytics is the most reliable way to confirm a video is actually moving visitors toward a decision.
Most run between 30 and 90 seconds. Shorter videos work well for a single, focused message, such as introducing a new feature. Longer videos make sense when a product needs more context before it makes sense, like a service with several steps. Length should follow the script, not the other way around: a script padded out to hit a target runtime usually loses the viewer before the end. A video should be as short as the subject allows and as long as it needs to be, nothing more.
Animation gives you control over abstract ideas, internal mechanisms, and things a camera can’t film, like data moving through a system. Live action shows the real product, people, or setting, which works well when the subject is physical and tangible. Animation also tends to age better and is easier to update, since a script change often means adjusting artwork rather than reshooting footage. Live action can build more trust for products where seeing the real thing matters, such as testimonials or a physical space.
It depends on what needs explaining. A software product usually calls for screen capture or UI animation, since the interface is the clearest way to show how it works. A physical product often calls for live footage so viewers see the real object in use. A concept with no visual form of its own, like a financial process, usually calls for illustration or motion graphics. Many businesses mix styles within one video, using live footage for context and animation for the parts a camera can’t capture.
Yes. The script is the foundation. It determines pacing, what gets shown on screen, and how long the video runs. Visuals and animation are built around it, not the other way around. Starting production before the script is finished usually means reworking storyboards and artwork later, once the message changes. A tight script that says one thing clearly is also easier to storyboard and animate than a loose one trying to cover several ideas at once.
A clear focus on one message, a script that respects the viewer’s time, and visuals that match the complexity of the subject. Trying to cover too much in one video usually weakens all of it, since each added point takes attention from the one that matters most. An effective video also earns attention in the first few seconds, usually by naming the problem before introducing the product. Ending with one specific call to action tends to perform better than leaving the next step open-ended.
Common places are a homepage or landing page, a sales deck, an onboarding flow, or a product page. The right placement depends on whether you’re trying to convert a new visitor or help an existing customer understand something. A homepage video usually needs to work for a broad audience, while a video used during onboarding or in a sales deck can go into more detail since the viewer already has context. Reusing one core video across several of these placements is usually more practical than producing a separate video for each.
Yes. Technical products often benefit the most, since animation can show what’s happening behind an interface or inside a system in a way a screenshot or a paragraph of text can’t. Breaking a complex process into a sequence of smaller visual steps, rather than describing it all at once, keeps the video from feeling overwhelming. Involving a subject matter expert during scripting also helps keep the simplified version accurate.
Either can work. Voiceover paces the video for the viewer and frees up the screen for visuals, which usually makes it easier to follow a video with more moving parts. On-screen text works for silent viewing environments, like social feeds, but needs a simpler script since viewers have to read and watch at the same time. Many businesses produce both versions of the same video, a voiceover cut for the website and a captioned, text-driven cut for social, since viewing habits differ between the two.
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