Agriculture explainer videos help farmers and consumers understand practices, technology and seasonal work. These examples cover plastic recycling, farm data, automation and technology education.
By
Larry Mutenda
| What are the best agriculture explainer video examples? Strong agriculture explainer video examples include Dairy Farmers of Canada for a consumer question, CropX for an agtech product, John Deere for equipment technology, Western Growers for farmer education, AgriFutures Australia for a training course and Primary Industries and Regions SA for community information. |
Agriculture explainer videos are short videos that explain farm practices, farm technology and agricultural programs. Their audiences range from consumers buying food to farmers comparing equipment and the agencies that support them. Each group needs a different level of detail.
This article looks at six explainer video examples for agriculture from Dairy Farmers of Canada, CropX, John Deere, Western Growers, AgriFutures Australia and Primary Industries and Regions SA. For each one, I describe what the video covers, who it speaks to and what other agriculture organizations can take from it. After the examples, I cover short videos for consumers vs. longer videos for farmers and explaining agtech to farmers. Then I explain how to plan your own agriculture explainer video.
Farm technology becomes more concrete when it is connected with irrigation, weeds, harvest work or reporting. The examples below range from a product system to wider accounts of technology already being used on farms.
Here is a quick overview of the six videos in this article, grouped by how each company uses the video. The table links to each example below.
We picked videos that each show a different job an agriculture explainer can do: a consumer answer, an agtech product, equipment technology, farmer education, a training course and community information.
The lead example, Dairy Farmers of Canada, comes from the Creamy Animation video library. The other five videos are published on each company’s own YouTube channel and were publicly available when we checked them in October 2026. We describe each video from its own content and description, and we credit any figures to the company that published them.
| # | Company | Use |
|---|---|---|
| 1 | Dairy Farmers of Canada | Lead example: consumer question about farm practices |
| 2 | CropX | Agtech product explainer |
| 3 | John Deere | Equipment technology |
| 4 | Western Growers | Farmer education |
| 5 | AgriFutures Australia | Training course |
| 6 | Primary Industries and Regions SA | Government / community |
Dairy Farmers of Canada answers one consumer question about plastic recycling in 25 seconds. A farmer investigating irrigation data or a training module needs more detail. The audience’s task sets the scope before the production style is chosen.
This Dairy Farmers of Canada video is featured in the Creamy Animation video library.
Dairy Farmers of Canada’s video asks what Canadian dairy farmers are doing to recycle plastic with Cleanfarms. The video answers with the phrase ‘every step they can’. It then identifies specific activities. It does not expand into a broad account of the dairy industry.
The video mentions recycling silage bags and bale wrap. It also describes compacting plastic on the farm so trips to collection sites are more efficient.
The intended audience is consumers learning about a particular farm practice. The runtime is 25 seconds and the format is 2D animation. That makes the example practical for considering a small explanatory unit rather than a complete farmer training lesson.
I consider a video like this for a short awareness placement with supporting information nearby. The lesson is one question followed by a concrete answer. Other agriculture organizations can use the same discipline when a topic is narrow enough. Keep the examples specific and avoid allowing a few described practices to stand in for an unsupported claim about the entire industry. A farmer-facing instruction would need additional context about the task and the applicable process.
A farmer hears that a system collects data but needs to know what that data supports in the operation. A general claim about technology leaves the farming decisions unnamed. A product video can connect information with irrigation, disease prevention and monitoring work.
CropX describes data collected from soil to sky and relates it to several tasks. Without those connections, the product can sound like another data source rather than a system with an identifiable place in farming.
This differs from the Dairy Farmers of Canada lead. The short consumer message identifies recycling practices. CropX introduces a technical product to people considering its role in farm management. The shared agricultural setting does not make the required detail the same.
CropX uses animation to describe data collection from soil to sky for irrigation, disease prevention, nitrogen monitoring and reporting. It connects the system with farm-management tasks. Agtech teams can learn from naming the decisions and responsibilities the data supports instead of relying on a general digital-farming promise.
John Deere’s “See & Spray Ultimate Theory of Operation” explains a factory-installed sprayer that tells crops from weeds. According to John Deere, it uses cameras and machine learning to target herbicide and reduce how much is used.
The video moves through chapters on the boom, how the system works, flexibility for farmers and the options available. The lesson for equipment makers is to break a complex machine into the questions a farmer asks in order.
A farmer encounters several technology categories and wants to connect them with actual farm work. Abstract terminology can obscure the differences between irrigation, weeding and harvesting applications. Concrete uses give the introduction something recognizable.
Western Growers covers Yuma farmers using AI weeders, precision irrigation and harvest automation. Without those application-level examples, an introductory discussion can remain distant from the tasks a farmer performs.
The learning resources in this group have different scopes. An extended presentation and a short field-focused account do not demand the same amount of attention. Their relevance depends on whether the farmer needs a broad learning session or a compact account of particular applications.
Western Growers covers Yuma farmers using AI weeders, precision irrigation and harvest automation. The 1:08 video connects technology with distinct farming activities. Introduce the application before expecting farmers to engage with a broad technology category.
A farmer beginning technology planning encounters unfamiliar terms before deciding what might fit the operation. The first module of a course can establish vocabulary and the reason for the subject. It does not need to perform every later planning task.
AgriFutures’ opening module demystifies technology terms and introduces a digitisation opportunity. That starting point stops later course material from assuming knowledge participants have not yet acquired.
The educational role differs from CropX’s product introduction. The module prepares the farmer to learn and assess technology more broadly. Keeping that purpose clear prevents a category lesson from being treated as a recommendation for one tool or a prediction for one farm.
AgriFutures’ first farm technology planning module demystifies technical terms. It cites the Precision2Decision project’s estimate of a potential $20.3 billion increase in Australian farm production from digitisation. The lesson is to introduce the vocabulary and attribute the sector-level projection without presenting it as an individual farm outcome.
A public audience hears about agtech but may not know what sensors, automation and data mean on a farm. A visit-based account can connect those terms with agricultural settings. The goal differs from teaching a farmer to implement one system.
Cosi visits farms using those technologies in the South Australia video. That concrete context keeps a government or community message from sounding like a list of innovations disconnected from agricultural work.
This example sits between public awareness and farmer education. It introduces technology through farms without claiming to provide product-specific training. Dairy Farmers of Canada’s recycling clip is narrower still because it answers one practice question for consumers.
Cosi visits farms using sensors, automation and data in the South Australian program. It introduces agtech through agricultural settings for a wider audience. The takeaway: ground technical terms in farm activity instead of leaving them as abstract categories.
A consumer video can focus on one question about a practice. A farmer considering an operational change may need conditions, steps and a clearer account of how the idea fits their work. The difference is the information required for the decision.
Dairy Farmers of Canada’s short example stays with plastic recycling practices. I do not stretch that scope into a complete implementation guide. Use a separate resource when the audience needs to plan equipment, timing or a working process.
Give a short consumer piece a narrow promise. It can answer what a named practice involves without claiming to describe every environmental or operational question around it. The Dairy Farmers of Canada example identifies concrete plastic-handling activities. That specificity is the practical lesson.
For a farmer-facing piece, write down the information needed before the farmer can act. A broad introduction may establish relevance while a separate lesson handles the task. Do not stretch the short awareness version until it becomes too crowded for consumers and still too general for the people expected to use the information.
Start with the farming task and the decision the technology is intended to support. Explain what information or action the tool adds. Avoid treating digital terminology as evidence that the product will be practical in every operation.
I ask which practical questions remain after the introduction. Those may require a demonstration or an individual discussion. Keep the opening video clear enough that a farmer can decide whether that deeper investigation is relevant.
Respect the audience’s existing expertise. A farmer may understand the operational problem thoroughly while being unfamiliar with the proposed technology. Start from that knowledge instead of describing the farm back to the person who runs it. Define the new part clearly.
A practical product brief should identify the questions that require further assessment for a particular operation. The introductory video can make those questions easier to ask. It should not imply that a tool’s broad promise settles its suitability everywhere. Keep the next step practical and relevant to the level of understanding the video has established.
CropX and Western Growers give two ways to establish that connection. CropX links collected data with named management tasks. Western Growers identifies applications such as precision irrigation and harvest automation in a farming setting. A product brief can ask which of those relationships the audience still needs: what information the system provides or how a technology category relates to the work. The answer determines the material needed before a more detailed evaluation.
Choose a consumer practice question or a farmer’s technology decision. Dairy Farmers of Canada’s short recycling message does not provide agtech training. CropX and the course module address different levels of technical learning.
Start from farmers’ knowledge of their own work. Define the new technology through irrigation, weeding, harvest tasks or reporting. Public audiences may instead need basic context for what those applications mean on a farm.
Distinguish described practices from measured outcomes and sector projections. Attribute the Precision2Decision estimate if included. Do not turn a national opportunity figure into a prediction for the individual farmer watching.
Related reading: explainer videos guide.
Use animation when data relationships or seasonal stages are difficult to film together. Use farm footage when the actual setting is central. Keep the place and time frame clear enough to avoid implying universal conditions.
Related reading: explainer video cost.
Put farmer lessons on a learning path and short consumer messages beside practice information. Separate long presentations from compact introductions so the audience can recognize the commitment before choosing a resource.
Animation can connect stages across seasons or describe a relationship that is difficult to capture in one visit. Footage is practical when actual conditions or physical recognition matter. Choose the format according to the information the farmer needs.
Begin with the task or decision on the farm. Explain the role of the technology in that context and define unfamiliar terms only when needed. Keep broad introductions separate from product-specific evaluation and implementation guidance.
Audiences can include farmers, consumers, learners and public stakeholders. Each needs a different level of detail. The Dairy Farmers of Canada example answers a consumer-facing question. Agtech training serves a different purpose.
Name the practice and keep its scope clear. Distinguish a described activity from a measured result. Use verified evidence for any broader impact claim rather than assuming that a list of actions proves an industry-wide outcome.
Match the length to the question. A consumer answer can work in under 30 seconds, as Dairy Farmers of Canada shows. Equipment and training videos need more time because the viewer is preparing to act.
Farmers often meet these videos through dealer pages, industry associations, training programs and social channels. Plan the version for the place it will be seen. A training module can assume more attention than a social clip.
It is usually better to separate them. A farmer wants to know how the system fits the work in the field. An investor wants the market and the business model. One script tends to shortchange both.
Show the crop, field, animal or machine the viewer recognizes. Abstract icons can support a data point, but the main images should connect with real farm work.
Choose a real question from the audience and answer it with concrete detail. An agriculture explainer is most relevant when its scope matches the decision or understanding it is meant to support.
Larry is the founder and Chief Storyteller at Creamy Animation, founded in 2009. He leads a team that creates story-driven videos for businesses and nonprofits. 15+ years in video strategy and production, specializing in SaaS, B2B, and nonprofit storytelling. A marketer, designer, and animator, Larry has overseen the production of more than 1,500 videos for Fujitsu, Logitech, Warner Brothers, NFL, Blockdaemon, Astronomer, Canonical, and 370+ others.
For Larry, God is first, and everything else is a blessing that comes from serving Him. When he’s not working, he’s hanging out with his wife and three kids, playing the piano, or pursuing his filmmaking side hustle.
