Insurance explainer videos help people understand coverage, claims and the responsibilities behind an offer. These examples range from a brief claims advertisement to task guidance and policy-term education.
By
Larry Mutenda
| What are the best insurance explainer video examples? Strong insurance explainer video examples include Acrisure for employee benefits, Lemonade and Manulife for claims, Allstate for coverage education, Mennonite Mutual Insurance for a company overview, the Blue Cross and Blue Shield Service Benefit Plan for member orientation and State Farm for a policy term. |
Insurance explainer videos are short videos that explain coverage, claims and policy terms. Insurance language is unfamiliar to most people until they need it. A clear video can show what a policy does in a situation the viewer recognizes.
This article looks at seven explainer video examples for insurance from Acrisure, Lemonade, Manulife, Allstate, Mennonite Mutual Insurance, Blue Cross and Blue Shield Service Benefit Plan and State Farm. For each one, I describe what the video covers, who it speaks to and what other insurers and brokers can take from it. After the examples, I cover using scenarios to explain coverage and compliance in insurance messaging. Then I explain how to plan your own insurance explainer video.
Submitting a claim, learning a coverage category and understanding a deductible refund are separate jobs. The videos below show why a short convenience message cannot carry the same detail as claims guidance.
Here is a quick overview of the seven videos in this article, grouped by how each company uses the video. The table links to each example below.
We picked videos that each show a different job an insurance explainer can do: employee benefits, claims how-tos, coverage education, a company overview, a member benefits overview and a policy term.
The lead example, Acrisure, and the Mennonite Mutual Insurance example come from the Creamy Animation video library. The other five videos are published on each company’s own YouTube channel and were publicly available when we checked them in October 2026. We describe each video from its own content and description, and we credit any figures to the company that published them.
| # | Company | Use |
|---|---|---|
| 1 | Acrisure | Lead example: employee benefits |
| 2 | Lemonade | Claims how-to |
| 3 | Manulife | Claims how-to |
| 4 | Allstate | Coverage education |
| 5 | Mennonite Mutual Insurance | Company overview |
| 6 | Blue Cross and Blue Shield Service Benefit Plan | Member benefits overview |
| 7 | State Farm | Explaining a policy term |
Acrisure begins with employers and employees wanting different things from benefits. A policyholder filing a claim has another immediate concern. Insurance content becomes clearer when it addresses the decision in front of that particular person.
Acrisure’s benefits video is one of the pieces in the video library of Creamy Animation.
Acrisure’s video frames benefits from two perspectives. Employers want an offer that supports recruitment while managing cost and risk. Employees want affordable coverage. That establishes a shared problem before the service video begins.
The video says a self-funded medical plan will likely save money for companies with 50 or more employees. Suitability and cost would need assessment in the context of a particular organization.
The video describes the offer through three service areas. These are actuarial analysis, in-house stop-loss protection for larger companies and captive solutions that pool smaller companies to reduce risk. The message gives the audience a structure for understanding the service rather than listing benefits without a mechanism.
The intended viewer is an employer or benefits decision-maker. I consider a video like this for a benefits service page or an introduction before an advisory discussion. The runtime is 1:08 and the format is 3D animation. The production lesson is to acknowledge the people affected by the decision and then organize the offer into understandable parts. Other insurers can use that structure while keeping eligibility, policy wording and individual assessments separate from a broad introduction.
A policyholder is preparing a first online claim and needs to know what information to enter. A promise that claims are easy does not tell them how to complete the task. Advertising and instruction can both address claims while serving different needs.
Lemonade’s 15-second spot compares a claim with ordering a sweater online. Manulife takes more than two minutes to cover online submission information. Without that distinction, a company can give a customer reassurance when the customer actually needs practical guidance.
Acrisure’s lead addresses an employer evaluating benefits. Claims content serves people further along in an insurance relationship. The relevant question has shifted from understanding the offer to taking action under an existing service.
Lemonade compares filing a claim with ordering a sweater online in a 15-second ad. The audience is being introduced to a convenience message rather than taught a complete submission process. Keep that promotional role distinct from a claims tutorial.
Manulife covers the information group benefits members enter to submit an online claim and seek reimbursement. It supports an actual policyholder task. The lesson is that submission guidance needs the required information, not only a statement that the process is simple.
A homeowner hears several coverage labels and needs to understand the categories before comparing details. A single broad phrase such as homeowners insurance can hide important distinctions. Category education can give those parts separate names and roles.
Allstate covers dwelling, other structures, personal property and liability. Without that basic map, a customer may ask about coverage while using one term for several different concerns. The categories provide a starting point for more precise questions.
This is not the same job as walking through a claim. It addresses understanding before or alongside policy evaluation. The applicable policy still governs the individual case, while the video introduces the vocabulary needed to discuss it.
Allstate introduces four coverage types: dwelling, other structures, personal property and liability. It addresses people learning the basic parts of homeowners insurance. Other insurers can learn from separating categories before asking customers to interpret more detailed policy information.
Mennonite Mutual Insurance introduces itself as an Alberta insurer for homes, farms, businesses and churches. The video then explains what makes its structure different. Member churches appoint voting delegates, and those delegates elect the board that sets the company’s direction.
It also describes a compassion fund shared with member churches and its support for the Mennonite Central Committee. The lesson for insurers is to explain ownership and values in plain terms when they shape the relationship with policyholders.
The Blue Cross and Blue Shield Service Benefit Plan’s “Blue HowTo: FEP 101” explains how members’ health care benefits and coverage work. According to its description, it also covers what it means to be a member of the plan.
The video runs just under three minutes. It gives new members an orientation before they need to use their coverage. The lesson for insurers is to explain the basics of membership early, separate from a claims tutorial.
An auto policyholder has paid a deductible and later hears the term subrogation. The unfamiliar term can make a refund discussion difficult to follow. A focused video can connect the word with the insurer’s recovery process.
State Farm describes recovering a claim and some or all of a deductible from the at-fault party. If the two are not linked, a customer may hear a technical label and not understand why another party or a later recovery matters.
This is a narrower subject than a complete auto insurance introduction. It belongs to a particular stage in the claims relationship. The example shows how a single policy term can justify its own short resource when it affects a question customers ask after the initial claim.
State Farm connects subrogation with recovery of a claim and some or all of the deductible from the at-fault party. The video speaks to auto policyholders trying to follow the refund process. Introduce technical vocabulary at the stage where it affects a customer’s question.
Choose a scenario with only the details needed to describe the concept. State the assumptions clearly. A viewer should be able to distinguish the illustration from the terms of their own policy.
Acrisure’s message specifies an employer context. A consumer coverage video may need a different situation entirely. I have the responsible reviewer check each scenario against the intended wording. Remove details that make the story vivid but accidentally change the coverage implication.
Write down what the scenario is intended to teach before choosing its details. A coverage example and a claims instruction need different kinds of information. The first clarifies a concept. The second needs a usable sequence. Mixing them can leave the policyholder uncertain about whether they are learning a principle or following a direction.
Use consistent labels for the people and stages involved. Avoid introducing an exception late in the video if it changes how the example should be understood from the beginning. A clearly bounded scenario gives the audience a more reliable basis for asking about its own circumstances.
Review the meaning of spoken copy and visuals together. A broad visual promise can conflict with carefully qualified narration. Keep material conditions close to the statement they affect.
Assign an owner for changes in products, terms and availability. The review process should reflect the relevant organization and jurisdiction. A general production checklist cannot replace that assessment. The practical aim is a video that remains accurate when viewers use it to form their next question.
Keep product introductions separate from statements about the outcome of a claim. A video can describe how to submit information without implying that submission establishes coverage or payment. The responsible reviewer should check that the ending preserves this distinction.
For employer benefits, identify whose decision is being addressed. The employer’s evaluation and the employee’s use of coverage are related but different. Acrisure’s message acknowledges both perspectives before describing the offer. A similar brief should specify which audience is expected to take the next action and what information that audience still needs after watching.
Distinguish a convenience advertisement from a claims tutorial. Lemonade’s short comparison and Manulife’s information-entry guide answer different questions. Choose the point in the insurance relationship before selecting the runtime.
Separate employers assessing benefits from members using coverage. Acrisure acknowledges both perspectives but addresses an organizational offer. An individual claimant needs different information and should not have to reconstruct it from sales material.
Use policy-specific review for scenarios and qualifications. Allstate’s categories and State Farm’s subrogation topic have different scopes. A claim-submission sequence should not imply that submission itself determines coverage or reimbursement.
Related reading: explainer videos guide.
Keep the policyholder, insurer and other parties distinguishable in claims content. A visual scenario should preserve the reviewed conditions. Avoid using a simplified outcome that changes the meaning of the policy concept.
Related reading: explainer video cost.
Place claims instructions beside the relevant submission destination and coverage content beside applicable terms. Review the video when products or procedures change. Keep historical enrollment material clearly separate from current policy guidance.
Use an illustrative scenario checked against the policy context. State the assumptions and describe the term in plain language. Avoid implying that one example describes every policy or claim. Keep the applicable policy information available to the policyholder.
Real scenarios can be practical when permissions, facts and context are appropriate. A clearly labelled illustration can also work. In either case the example needs to match the intended policy video without implying a universal outcome.
The wording and review required depend on the content and context. Have the responsible insurance and compliance reviewers assess the script. Explain important qualifications where they matter rather than relying entirely on a final disclaimer screen.
Those audiences usually have different immediate questions. A prospect needs to understand an offer. A claimant needs to complete a task. Separate videos can make each video easier to find and keep current.
A claims or convenience message can be very short. A benefits or coverage overview usually needs a few minutes because the viewer is making a decision.
Yes, when it shapes the relationship with policyholders. Mennonite Mutual explains how member churches take part in governance because that is part of what makes it different.
Before they need to use the coverage. A short orientation at enrolment helps members know where to go when they have a claim or a question.
Animation suits scenarios and processes, such as a claim or a deductible. Live action suits advisers and service teams where personal trust matters.
Use a clear scenario or task to give insurance language a practical meaning. Keep the video focused and make the relevant conditions easy for the policyholder to find.
Larry is the founder and Chief Storyteller at Creamy Animation, founded in 2009. He leads a team that creates story-driven videos for businesses and nonprofits. 15+ years in video strategy and production, specializing in SaaS, B2B, and nonprofit storytelling. A marketer, designer, and animator, Larry has overseen the production of more than 1,500 videos for Fujitsu, Logitech, Warner Brothers, NFL, Blockdaemon, Astronomer, Canonical, and 370+ others.
For Larry, God is first, and everything else is a blessing that comes from serving Him. When he’s not working, he’s hanging out with his wife and three kids, playing the piano, or pursuing his filmmaking side hustle.
