Mining explainer videos connect production, projects and organizational relationships with the people who need to understand them. These examples cover employee communication, investors, project overviews, critical minerals, standards and operation overviews.
By
Larry Mutenda
| What are the best mining explainer video examples? Strong mining explainer video examples include New Gold for employee communication, Newmont for a process, Teck Resources for investor relations, Lithium Americas for a project overview, Accelerate for critical minerals strategy, the Mining Association of Canada for industry standards and Cameco for an operation overview. |
Mining explainer videos are short videos that explain mining processes, projects and the people they affect. Their audiences include employees, investors, communities and regulators. Each one needs a different part of the same operation explained.
This article looks at seven explainer video examples for mining from New Gold, Newmont, Teck Resources, Lithium Americas, Accelerate, The Mining Association of Canada and Cameco. For each one, I describe what the video covers, who it speaks to and what other mining companies can take from it. After the examples, I cover explainers for investors and explainers for employees and communities. Then I explain how to plan your own mining explainer video.
A mining video may describe a process developed over generations or a project’s status at one reporting point. Time, audience and location determine what the account can support.
Here is a quick overview of the seven videos in this article, grouped by how each company uses the video. The table links to each example below.
We picked videos that each show a different job a mining explainer can do: employee communication, a process explainer, investor relations, project information, critical minerals strategy, industry standards and an operation overview.
The lead example, New Gold, and the Accelerate example come from the Creamy Animation video library. The other five videos are published on each company’s own YouTube channel and were publicly available when we checked them in October 2026. We describe each video from its own content and description, and we credit any figures to the company that published them.
| # | Company | Use |
|---|---|---|
| 1 | New Gold | Lead example: employee communication |
| 2 | Newmont | How a process works |
| 3 | Teck Resources | Investor relations |
| 4 | Lithium Americas | Project and community information |
| 5 | Accelerate | Critical minerals and industry strategy |
| 6 | The Mining Association of Canada | Industry standards |
| 7 | Cameco | Operation overview |
New Gold closes its company story with town halls and crew meetings. That ending makes its employee purpose concrete. An investor checking a quarterly project update or a resident learning about a new project needs a different route into the subject.
New Gold’s video is part of the Creamy Animation video library.
New Gold’s video introduces its mission and Canadian-focused operations. The video names gold, copper and silver production and a free cash flow objective.
The video also acknowledges the Indigenous nations whose lands it operates on. It describes agreements involving the environment, education, employment and business. That places relationships alongside the operational and corporate message.
The ending tells employees how to stay informed through town halls and crew meetings. That makes the intended audience especially clear. This is an employee-facing introduction with a practical route to further communication. The runtime is 2:01 and the format is 2D animation.
I consider a video like this for an employee introduction or internal learning context. The production lesson is the connection between mission, relationships and a next action. Other mining organizations can use that structure while checking the wording of commitments with the appropriate people. A corporate overview should not stop at a broad statement of purpose when the mining stakeholder also needs to know how to participate in the organization’s ongoing communication.
Someone learning about gold mining needs to connect the finished material with the process and its development. A brief corporate overview cannot carry the same historical and production detail. Documentary-length content can give the subject a wider frame.
Newmont’s video covers how gold is mined and how the process changed over 150 years. Without that continuity, individual facts about mining can remain separated from the work and history behind them.
New Gold’s lead addresses employees through company context and communication channels. Newmont’s fifteen-minute account serves a broader learning task. Their different lengths reflect different subjects rather than competing definitions of an ideal mining video.
Newmont’s 15-minute documentary covers gold mining and changes in the process over 150 years. It serves audiences seeking more depth than a company introduction. Mining communicators can learn from distinguishing a historical production resource from a short corporate or project overview.
An investor checks a copper project’s quarterly progress and needs to know the reporting period. A general project introduction does not answer a status question. An update must stay attached to the point in time it describes.
Teck’s QB2 video concerns the third quarter of 2021 and a project in northern Chile. Without that time context, a historical update can be mistaken for current progress simply because it remains available.
This differs from New Gold’s mission and employee communication. The investor is assessing a dated account of a particular project. The scope should remain with that project and reporting point rather than expand into a current statement about the company’s operations.
Teck provides a Q3 2021 update on the QB2 copper project in northern Chile. It addresses people following that project’s progress at the time. Make the reporting period inseparable from the project account.
A community member encounters material about a named mine-life project and needs to place it within the surrounding project discussion. The company name alone does not tell them which activity the content concerns. A clearly identified project resource gives the subject a local reference.
That reference keeps several operations or proposals from becoming conflated in a broader mining story. Project and community material needs to remain tied to the named location and the specific activity it represents.
This differs from New Gold’s employee-facing overview. Internal mission content gives organizational context, while community audiences often arrive with a more local question. The distinction matters even when the same company produces both kinds of communication.
Lithium Americas’ “Thacker Pass Project Overview” is an animated overview of the Thacker Pass project’s mine life. It gives a community or investor audience one named project to follow. The lesson is to tie project information to a named site and a defined time frame.
Accelerate is Canada’s zero-emission vehicle industrial alliance. Its video starts with Canada’s supply of the minerals needed to make zero-emission vehicles. It then connects those resources with innovators and with vehicle and parts manufacturers in the North American market.
The alliance names the groups it works with: industry, labour, Indigenous interests, government, academia and research institutions. The lesson for mining audiences is to show where raw materials fit in a larger industrial chain.
A stakeholder encounters the TSM name in a mining discussion and needs to understand the initiative before interpreting references to it. A label alone does not provide that context. A program introduction can address how the initiative works.
The Mining Association of Canada covers that subject in its video. A program-level account helps the audience see the difference between knowing the name and understanding what it represents.
Introducing an initiative is separate from verifying the status of an individual operation. It is also different from New Gold’s company mission. Mining communication needs to distinguish industry frameworks from the commitments and activities of a named company.
The Mining Association of Canada covers how the Towards Sustainable Mining initiative works. It serves people seeking a starting point for understanding the program. For communicators, the lesson is to introduce a framework before relying on its name in an operation-specific discussion.
A person encounters the name of a mine without knowing how it relates to the next stage of production. An operation overview can connect the deposit with the facility receiving its ore. That relationship matters before a broader corporate account will make sense.
Cameco links McArthur River with the Key Lake mill. That connection shows the mine as one part of a production relationship. It is not an isolated location.
New Gold’s lead covers a wider organizational picture. A short operation introduction is narrower. The task is to orient someone to a specific site and its connection with another part of the work.
Cameco introduces McArthur River and says its ore goes to the Key Lake mill. The video describes the deposit as the world’s largest high-grade uranium deposit. The point for operation overviews: connect a site description with the next named part of the production chain.
Start with the decision or reporting question. Give dates and distinguish plans from completed milestones. Use approved terminology and keep quantitative claims consistent with the material supporting the communication.
Teck’s Q3 2021 update identifies its reporting period. That is a practical planning detail even when the example is historical. I also make the date easy to identify on the publishing page so an older update is not mistaken for current information.
A practical update should make the change since the previous reporting point understandable. Select the information that supports that comparison and preserve its time context. Avoid treating a visually complete scene as evidence that a planned milestone has been achieved.
Review the final script against the approved material for that reporting period. Later edits for pacing should not alter the status of a statement. Keep the publishing date and video context visible together. That gives a viewer who encounters the material later a clearer way to understand what the update was intended to report.
Employees need to understand their role and where to get continuing information. Community audiences may need to understand a project or relationship in its local context. Those questions should shape separate versions when necessary.
New Gold’s message ends with town halls and crew meetings. That is a practical internal ending. A public project video needs an equally appropriate route to further information. Do not assume that one communication channel serves everyone affected by an operation.
For an employee introduction, choose the information that helps someone place their work within the organization. A mission statement becomes clearer when the mining stakeholder understands how to stay informed and where to ask further questions. New Gold’s ending provides a clear example of that connection.
For a community video, begin with the subject’s local relevance. Define the project or activity and avoid assuming the audience knows the company’s internal terminology. Keep the route to current information easy to identify. A broad company story may provide context, but it should not displace the specific question the community audience came to ask.
Choose project progress, employee orientation or public learning. Newmont’s historical documentary is much broader than a quarterly update. Define the time span before deciding which facts belong in the script.
Separate employees seeking internal information from investors tracking a project and residents asking about a named place. New Gold’s town hall ending will not serve all three groups equally.
Keep quarterly status, company objectives and environmental accounts distinct. Attribute an operation’s superlative or result to the video where appropriate. Review relationship wording with the people responsible for the company’s approved statements.
Related reading: explainer videos guide.
Choose a spatial or process view only when it clarifies the mine-related question. An operation overview may need to connect the mine with the next facility in production.
Related reading: explainer video cost.
Keep reporting dates visible on investor resources and internal routes available to employees. Public project material needs an accessible destination. A video’s continued availability should not silently convert a historical account into current status.
Animation can clarify a process, spatial relationship or organizational idea that is difficult to communicate through exterior footage alone. Its value depends on the question. Use it where the added visibility improves understanding.
They can help describe a project or organize an update. Keep dates, assumptions and status clear. The video should remain consistent with the approved supporting information and should not imply that a forecast is an achieved result.
Define the place, scope and stage of the plan. Explain the sequence needed for the audience’s question. Distinguish existing operations from proposed changes and identify where viewers can find fuller project information.
Use the channel appropriate to each audience. An employee video may direct people to an internal meeting. A community video needs an accessible public route for further information. The ending should make that distinction clear.
Investor and community overviews often work in a few minutes. Process and safety videos can run longer when the viewer needs to follow each stage.
Yes. A project video can give residents a shared starting point before a meeting. It should name the site and the time frame, and point to where people can ask questions.
Follow the material past the mine. Accelerate connects Canada’s minerals with the companies that build zero-emission vehicles and parts.
Show it when the project stage is the question, as in a project overview. For an investor update, focus on the current period and say when the information was published.
Connect the operation with the question the audience needs answered. A focused mining explainer can make processes and responsibilities easier to understand while preserving their context.
Larry is the founder and Chief Storyteller at Creamy Animation, founded in 2009. He leads a team that creates story-driven videos for businesses and nonprofits. 15+ years in video strategy and production, specializing in SaaS, B2B, and nonprofit storytelling. A marketer, designer, and animator, Larry has overseen the production of more than 1,500 videos for Fujitsu, Logitech, Warner Brothers, NFL, Blockdaemon, Astronomer, Canonical, and 370+ others.
For Larry, God is first, and everything else is a blessing that comes from serving Him. When he’s not working, he’s hanging out with his wife and three kids, playing the piano, or pursuing his filmmaking side hustle.
