In this article we talk about what a whiteboard video is, various use cases, and how you can use whiteboard videos in your business.
Whiteboard animation videos have gained a lot of popularity as a marketing tool. Wonder why? Well, there are many reasons for this.
Firstly, many businesses are beginning to incorporate whiteboard cartoon and animated videos in their advertising and marketing strategy. Whiteboard animation videos have revolutionized the advertising and marketing industry, and we at Creamy Animation have been helping businesses leverage hand drawn animation videos for marketing.
We say that because when compared with conventional talking head videos, whiteboard videos has been proven to increase viewer retention by 15%. Isn’t that great! Also, video content increases the viewer’s willingness to share by more than 65%. Imagine what that could mean for your business and website!
You can use a whiteboard hand drawn videos for a variety of reasons, such as to sell an idea, to introduce your product or service, or even to teach your customers how to use a software application. The possibilities are endless.
Whiteboard Animation is an animated style using hand drawn animation on a whiteboard. In most cases, the whiteboard animation script is carefully structured as a third-person narration. In other cases, it can be a use-case example, which supports the story that’s told through the drawing.
In a whiteboard video, the whiteboard artist sketches visuals on a whiteboard. There is also a voiceover that describes certain concepts. This is why whiteboard marketing videos, such as tutorials, are also called animated explainer videos. Authors commonly use stop motion animation and make animation video content using time-lapsed drawings to liven up hand-drawn illustrations.
Here are some whiteboard animation examples to inspire you to create your own. You need to make a whiteboard animation that clearly communicates your message in a way that’s easy to understand.
A typical 1-2 minute whoteboard video ranges from $2,500-$10,000, depending on the topic, length, and production quality.
The most common things we consider are the complexity of the story we’re telling and the quality of visuals you need. These range from simplistic drawings to high quality visuals with engaging motion graphics. Take a look at some whiteboard styles we make.
If you’re looking for highly customized video content you’ll need to hire a whiteboard animation company like Creamy Animation. Whilst we are not the cheapest around, you can clearly see from the examples videos above that it takes careful planning and execution to produce an excellent video.
Whiteboard animation videos are, by nature, educational. They thrive in communicating intricate and complex information or topics. Think about how the traditional whiteboard has been used for countless years in many offices to explain complicated concepts. Whiteboard explainer videos take this experience and bring it to modern digital media, helping you communicate your ideas and concepts clearly and concisely.
Most explainer videos are created to communicate a lot of information in a concise and easy-to-understand format. Whiteboard videos are similar in this sense but go one step further – they add a presentation format that helps sequentially unpack ideas and concepts without any distractions from other video elements. With whiteboard videos, you can create longer-than-average videos while still retaining your viewer’s attention through engaging and dynamic informational graphics.
Whiteboard videos for B2B are equally useful and vital. In fact, whiteboard videos excel in communicating corporate messages while retaining a sense of light-heartedness. A whiteboard video can help you immediately capture your B2C audience’s attention with clean-cut and streamlined aesthetics balanced with a thought-provoking script.
Are you wondering what steps are involved in whiteboard animation production? Follow these steps to create an effective whiteboard video.
Making a whiteboard explainer video is a journey that starts with a good video marketing strategy. To ensure the success of your animated video, gather customer data to help shape the content of your whiteboard video. Making a whiteboard explainer video is a journey that starts with a good video marketing strategy. To ensure you get the full benefits of an explainer video, gather customer data to help shape the content of your whiteboard video.
Begin by identifying who your target audience is, the message you would like to communicate and if a whiteboard animation is the right medium. It is important to analyze the demographics of the target audience to determine the most effective approach for the video. Then, choose a topic that they will find informative and engaging.
Your next step in the whiteboard animation production process is the script. The script is one of the most important components of the storytelling process. If your whiteboard explainer video has a week script, everything else in the process will be ineffective. So, make sure you get the script right the first time around.
A simple formula for creating a whiteboard animation for business is to have an introduction, problem, solution, and call-to-action. Here’s a simple format on how to write a video script.
Next, we identify the most common problem they face in trying to complete the task or achieve a particular goal. A good rule of thumb is to point out some of the solutions out there and their accompanying bottlenecks. The problem should be critical to their operations, efficiency, profitability, or anything critical to the organization.
Now that your audience sees their problem, you introduce your solution. Talk about how your business or product solves their problem. Explain why your solution is superior to other products or services out there. Give your audience enough information to decide to contact you or buy your product.
Provide your target audience with the next steps that they should follow after viewing the whiteboard video. You may have them complete a contact form, contact you with any questions or download a whitepaper. Do not make the mistake of leaving them hanging – tell them clearly what you would like them to do.
Using your script you’ll need to draw whiteboard cartoon sketches that represents each scene in your script. At this stage, they could be rough. You do not have to create works of art; rather, just make sure you get all the ideas on paper. Consider using colors.
Although many whiteboard animations are often black and white, the effective use of color to emphasize key points and increase engagement levels must always be considered. For healthcare video content, adding colour will help add life to the visuals.
The next step in the process is creating a storyboard. This is similar to a “comic strip” that describes all actions and the visual aspects of the video. Follow your script from the previous step and draw a sequence of important scenes.
You can easily capture the audio voiceover as it is relatively simple, provided you have a solid script. The important thing here is to make the voiceover upbeat, engaging, and lively to capture your audience’s attention. Unless you’re making a whiteboard animation video for fun, we recommend hiring a professional voiceover artist that can effectively deliver your message with the right tone.
As whiteboard animation videos are often more limited in the means of expression compared to standard live or 2D or 3D animated videos, music, and voiceover are extremely important for your video to do well.
Essentially, this is your dress rehearsal for the whiteboard animated video. You have to play the voiceover while you are sketching to ensure that the speed of the audio works with the movements.
You may use your video editing software to speed up your video so that it synchronizes with your voiceover. It is vital to cut out any unnecessary parts and mistakes at this stage. You can apply filters to make the lines black, and the paper should look white.
You will likely have filmed your animated video in multiple parts. If that’s the case, use a tool to tie all your clips together. After stringing your clips together, upload your whiteboard animation video. You may also add a custom watermark along with your name, logo, or brand if you would like.
Your video is now complete and ready to launch. Embed the video on your website, share it across all your social media platforms, such as Facebook, Twitter, or YouTube. If you’re already doing email marketing, you can email the video link to your subscribers. Let everyone hear your story!
A 1-2 minute whiteboard animation takes an average of 4-6 weeks to produce. There are several steps involved in making a whiteboard video, as explained in the article. Some projects are simple and straightforward and need less time to produce. If you have a very complicated subject you want to turn into a video, it may take longer to develop your messaging.
A whiteboard animation video costs anywhere from $2,500 – $10,000 or more. The final costs depend on the project details, level of complexity, and production time involved. It’s important to note that “more expensive” does not always translate into a better video.
At the same time going cheap on your sales pitch is bad for your business and mostly yields negative results. Balancing cost and quality is essential to getting the right video at the right price. Contact us today to discuss your budget and how we can help you get the highest return on your investment.
A typical high-quality video will take around 6-8 weeks to complete. Over this time, we’ll work on scripting, illustrations, storyboards, animation, and recording. We top this off at the end with sound design and professional voice acting.
Absolutely. Combining styles—like blending whiteboard animation with 2D character animation, or mixing stop motion with live action—can create unique visuals and grab attention. Many modern projects intentionally mix techniques for artistic flair or brand differentiation.
Whiteboard animation videos are a great educational and marketing tool. It is a style that quickly sets your target audience’s mind into a learning mood, and at the same time, it’s engaging enough to really make learning look simple and cool. Whiteboard scribing videos are handy for sharing ideas in an engaging and fun way with ease.
Video content plays a pivotal role in content marketing and is one of the most effective marketing tools you can use. If your organization would like to include animation that won’t cost a fortune but would still work as a useful marketing tool, then whiteboard animation is an excellent choice.
Following these easy steps, you can make the most of a genre of videos that is all the rage these days across several industries. Find out how Mammothic Films can help you make your own whiteboard video that delivers the results you need.
