Case Study

SaaS Explainer

Blockchain infrastructure,
made simple.

An explainer series for Blockdaemon, a blockchain infrastructure platform. This overview video introduces what Blockdaemon does and why institutions build on it.

Client

Blockdaemon

Style

Motion Graphics

Runtime

1:06

independent blockchain infrastructure

01

The Challenge

Blockdaemon needed to explain who they are, what they do and what sets them apart from competitors. The message had to make complex blockchain infrastructure easy to understand and show why the platform is reliable.

02

Our Solution

We split the story into three videos instead of one long one. This overview gives the high-level picture. Two more videos go deeper on the Security First approach and the reliable infrastructure platform.

the story in eight stops

From node to network

The script builds the platform piece by piece. Here is the path it takes, panel by panel.

Blockdaemon final animated frame, panel 1
1

Blockdaemon

Independent blockchain infrastructure.
Blockdaemon final animated frame, panel 3
2

Simple deployment

Nodes deployed from one place.
Blockdaemon final animated frame, panel 5
3

Many protocols

Support across leading blockchains.
Blockdaemon final animated frame, panel 7
4

Ubiquity

One API for blockchain data.
Blockdaemon final animated frame, panel 8
5

Risk mitigation

Layers of protection.
Blockdaemon final animated frame, panel 9
6

Always monitored

Human and automated, around the clock.
Blockdaemon final animated frame, panel 14
7

Trusted by leaders

Exchanges, custodians and institutions.
Blockdaemon final animated frame, panel 16
8

Get started

Sign up with Blockdaemon.

pencil first, color second

Video concept & storyboards

We storyboarded the script panel by panel before any motion work began. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.

Storyboard sketch, panel 9
SketchPanel 9
Final animated frame, panel 9
Final frame8 of 14
Script

"24/7 human and automated monitoring, and deployment of a fully redundant node infrastructure."

Action

The next ring slides in.

the finished look

Design & illustrations

Every frame was designed to make blockchain infrastructure clear and credible. Here is a closer look at the finished artwork.

Blockdaemon final animated frame, panel 1
The personal chef
Blockdaemon final animated frame, panel 3
The personal chef
Blockdaemon final animated frame, panel 4
The personal chef
Blockdaemon final animated frame, panel 5
The personal chef
Blockdaemon final animated frame, panel 6
The personal chef
Blockdaemon final animated frame, panel 7
The personal chef
Blockdaemon final animated frame, panel 8
The personal chef
Blockdaemon final animated frame, panel 9
The personal chef
Blockdaemon final animated frame, panel 10
The personal chef
Blockdaemon final animated frame, panel 11
The personal chef
Blockdaemon final animated frame, panel 12
The personal chef
Blockdaemon final animated frame, panel 14
The personal chef
Blockdaemon final animated frame, panel 15
The personal chef
Blockdaemon final animated frame, panel 16
The personal chef

The final video

Motion Graphics · Blockdaemon

Security First · Blockdaemon

Reliable Blockchain · Blockdaemon

your turn

Need to explain complex technology?

We turn technical products into stories buyers trust.

Request A Quote / Consultation

Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.