01
The Challenge
The Burns Institute works with non-profits, government agencies, academic institutions and community partners. Its approach is built on a Structural Well-Being framework and a full range of consulting support. The video had to explain the mission and the process clearly, and invite partners to get in touch.
02
Our Solution
We used puzzle pieces as the core visual. A team builds a platform together, and the pieces turn into real community projects. A client meets a BI consultant, receives the framework and brings the consultant in to train her team. The team then goes out and puts the work into practice. Warm colors and a diverse cast keep the people at the heart of the story.
the story in eight beats
From pieces to practice
The script moves from a problem to a partnership. Here is how it plays out, frame by frame.
Building together
Community at the center of the work.
Real projects
Self-directed solutions take shape.
Left out
Communities of color too often kept from the table.
A partner arrives
A BI consultant brings the framework.
The framework
Structural Well-Being, built to be put into practice.
Working sessions
Facilitation, coaching and strategy design.
Training the team
Building capacity, competence and comfort.
Into action
The team puts what they learned to work.
pencil first, color second
Video concept & storyboards
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."
Food spins inside the rumen, mixing with juices and little bacteria characters.
the finished look
Design & illustrations
Bright, flat colors and a cast of real-feeling people. Puzzle pieces tie the scenes together and stand for collaboration across sectors.
The final video
2D Animation · Burns Institute
your turn
Need to explain a mission that matters?
We turn complex work into stories people connect with.
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