01
The Challenge
Members on a Value-Driven Health Plan get access to HST Connect, an app and website for choosing where to receive care. The tool has many features, from cost estimates and quality ratings to a body picker and patient advocates. The video had to show members how to log in and use it, step by step, without losing them.
02
Our Solution
We kept the screens front and center. Clean app mockups slide in on a light background, and icons pop up as each feature is named. A hand downloads the app, the insurance card shows where to find the member ID, and search options float around the phone. Bright green title cards open and close the video and point members to the app stores.
the walkthrough in eight steps
From download to decision
The script follows a member from the first download to comparing results. Here is how it plays out, frame by frame.
A new health plan
Value-driven care starts here.
App and website
HST Connect on phone and desktop.
Everything in one place
Costs, ratings and network status.
Get started
Download the app in seconds.
Log in
Member ID and Group ID from your card.
Find a Doctor
Start a provider search.
Search your way
By name, location or specialty.
Compare results
Quality, price and acceptance at a glance.
pencil first, color second
Video concept & storyboards
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."
Food spins inside the rumen, mixing with juices and little bacteria characters.
the finished look
Design & illustrations
Fresh greens, simple line icons and real app screens. The style keeps a feature-heavy product easy to follow.
The final video
Motion Graphics · Multiplan
your turn
Need to show users how your app works?
We turn product walkthroughs into short videos people follow.
Request A Quote / Consultation
Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.