01
The Challenge
YWCA Canada needed a short video for its Rose Campaign fundraiser. It had to honour a serious subject with care, then turn that feeling into action. All in 30 seconds, with a simple way to give.
02
Our Solution
We opened with footsteps and a crowd that parts to let two people through. A woman places a rose at a memorial. Then the message turns: roses can’t speak, roses can’t act, but you can. A soundwave, a voice and a protest sign show what action looks like. The video ends with a Donate button and a text-to-give number.
the story in eight beats
From remembrance to action
The video moves from a quiet moment to a call to give. Here is how it plays out, frame by frame.
Walking together
Two people on their way.
A gathering
A crowd stands together.
A rose
Placed at a memorial.
Roses can’t speak
The message begins.
Roses can’t act
Or take action.
But you can
The turn to the viewer.
Donate
A clear call to action.
Text to give
Text ROSE to 20222.
pencil first, color second
Video concept & storyboards
We sketched each scene before animation began. Each sketch set up one moment in the story. Pick a panel to see the sketch, the final frame and the on-screen text.
"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."
Food spins inside the rumen, mixing with juices and little bacteria characters.
the finished look
Design & illustrations
A brick wall texture, hand-drawn characters and bold red roses. The look is quiet at first, then turns bold for the call to action.
The final video
2D Animation · YWCA Canada
your turn
Need a fundraising video that moves people?
We turn a cause into a clear call to give.
Request A Quote / Consultation
Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.