Case Study
Training Video Series
Accessibility
is for everyone.
One of five animated training videos for Small Business BC. It explains workplace barriers and what an accessible workplace means for small business owners.
Client
Small Business BC
Style
Motion Graphics
Runtime
3:18
01
The Challenge
Small Business BC wanted to help small businesses see why accessibility matters in the workplace. The series had to cover several topics clearly. The visuals also had to work for people with visual challenges.
02
Our Solution
To match the writing, we used abstract graphics and animation instead of characters. Lines, shapes, photos and animated text carry ideas that are hard to illustrate. A minimal but vibrant palette kept the videos on brand.
the story in six stops
From barriers to belonging
The script moves from everyday barriers to an inclusive workplace. Here is the path it takes, panel by panel.
Barriers everywhere
Frustration
20% of British Columbians
What is a barrier?
Business owners
The cost question
pencil first, color second
Video concept & storyboards
We storyboarded the script scene by scene, using real images to find the right visuals early. Pick a panel to compare the storyboard frame with the finished frame.
"As a result, many turn to self-employment to overcome barriers found in traditional employment."
Images that depict self-employment.
the finished look
Design & illustrations
The final graphics were minimal but vibrant, with a wider color palette. Here is a closer look at the finished artwork.
The final video
Motion Graphics · Small Business BC
your turn
Need a training series people finish?
We turn important topics into clear, watchable videos.
Request A Quote / Consultation
Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.