A 60-second explainer for AlphaMap. Bright isometric cities and clean product screens show how AlphaMap brings commercial real estate data into one place.
Client
AlphaMap
Style
2D Motion Graphics
Runtime
1:05
welcome to the city
01
The Challenge
Commercial real estate pros need data from many places. Traffic, demographics and ownership info sit across tons of websites and tools. AlphaMap needed a short video that made that problem obvious and showed its platform as the fix.
02
Our Solution
We built the story in two halves. First a city full of scattered data and a broker trying to piece it together. Then AlphaMap arrives and everything lands on one simple map. Real product screens show the insights, the Void Analysis tool and the report builder. The video ends with a handshake and a set of keys.
the story in eight stops
From scattered to sorted
The script moves from data overload to a closed deal. Here is the path it takes, frame by frame.
1
The market
Commercial real estate rises across the city.
2
Better deals
The right insights lead to stronger deals.
3
Scattered data
Info spread across tons of websites and tools.
4
Enter AlphaMap
The Google Maps of commercial real estate.
5
One spot
Insights from over 50 sources in one place.
6
Every layer
Traffic, demographics and ownership info.
7
Heavy lifting
Void Analysis and an easy report builder.
8
Deal done
Keys change hands.
pencil first, color second
Video concept & storyboards
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
SketchPanel 13Final frame8 of 12
Script
"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."
Action
Food spins inside the rumen, mixing with juices and little bacteria characters.
the finished look
Design & illustrations
Isometric city blocks, bold colour and clean UI screens. Every scene was built so the product stays easy to read on any screen.