Case Study

2D Motion Graphics

The map that
closes deals.

A 60-second explainer for AlphaMap. Bright isometric cities and clean product screens show how AlphaMap brings commercial real estate data into one place.

Client

AlphaMap

Style

2D Motion Graphics

Runtime

1:05

welcome to the city

01

The Challenge

Commercial real estate pros need data from many places. Traffic, demographics and ownership info sit across tons of websites and tools. AlphaMap needed a short video that made that problem obvious and showed its platform as the fix.

02

Our Solution

We built the story in two halves. First a city full of scattered data and a broker trying to piece it together. Then AlphaMap arrives and everything lands on one simple map. Real product screens show the insights, the Void Analysis tool and the report builder. The video ends with a handshake and a set of keys.

the story in eight stops

From scattered to sorted

The script moves from data overload to a closed deal. Here is the path it takes, frame by frame.

AlphaMap animation still
1

The market

Commercial real estate rises across the city.

AlphaMap animation still
2

Better deals

The right insights lead to stronger deals.

AlphaMap animation still
3

Scattered data

Info spread across tons of websites and tools.

AlphaMap animation still
4

Enter AlphaMap

The Google Maps of commercial real estate.

AlphaMap animation still
5

One spot

Insights from over 50 sources in one place.

AlphaMap animation still
6

Every layer

Traffic, demographics and ownership info.

AlphaMap animation still
7

Heavy lifting

Void Analysis and an easy report builder.

AlphaMap animation still
8

Deal done

Keys change hands.

pencil first, color second

Video concept & storyboards

We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 12
Script

"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."

Action

Food spins inside the rumen, mixing with juices and little bacteria characters.

the finished look

Design & illustrations

Isometric city blocks, bold colour and clean UI screens. Every scene was built so the product stays easy to read on any screen.

AlphaMap animation still
The city
AlphaMap animation still
Data and insights
AlphaMap animation still
Browsing properties
AlphaMap animation still
The handshake
AlphaMap animation still
Piecing it together
AlphaMap animation still
The map view
AlphaMap animation still
Tap for insights
AlphaMap animation still
Ownership info
AlphaMap animation still
Void Analysis
AlphaMap animation still
Working the deal
AlphaMap animation still
Keys exchanged
AlphaMap animation still
The AlphaMap logo

The final video

2D Motion Graphics · AlphaMap

your turn

Got a product with a lot to show?

We turn busy platforms into simple stories.

Request A Quote / Consultation

Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.