Case Study
2D Advocacy Video
Keep medicine
affordable.
A 2D animated advocacy video for Disability Rights Oregon. It explains how some insurers stopped counting drug financial assistance toward patients’ out-of-pocket costs.
Client
Disability Rights Oregon
Style
2D Animation
Runtime
1:04
01
The Challenge
Most patients do not know their insurer may stop accepting financial assistance for prescriptions. Many find out mid-year, when they suddenly owe thousands for refills. Disability Rights Oregon needed a short video that made this policy issue personal and asked Oregonians to help change it.
02
Our Solution
We followed one man and his dog through a year of refills. In winter his assistance covers his costs and life is good. By June the bills pile up and a chart shows what the insurer is keeping. A family upstairs shows the same problem with insulin. A narrator then steps forward to make the ask and points viewers to learn more.
the story in eight beats
One year of refills
The script moves from relief to a hard choice to a call to act. Here is how it plays out, frame by frame.
Medication matters
Access to the drugs people need.
Financial assistance
Programs that make prescriptions affordable.
At the drugstore
Picking up a refill.
Life goes on
Assistance counts toward his costs.
The change
Some insurers stop accepting assistance.
Mid-year surprise
Thousands owed in refills.
Hard choices
Medication or food on the table.
A call to act
Keep prescriptions affordable in Oregon.
pencil first, color second
Video concept & storyboards
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."
Food spins inside the rumen, mixing with juices and little bacteria characters.
the finished look
Design & illustrations
Warm teals and yellows, cozy apartments and a loyal dog. We started with character designs and style frames, then built every scene around them.
The final video
2D Animation · Disability Rights Oregon
your turn
Need people to care about a policy issue?
We turn advocacy into stories that move people to act.
Request A Quote / Consultation
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