Case Study

2D Explainer

Less tweaking.
More savings.

A 30-second 2D explainer for Keebo. A robot dog shows how Keebo’s AI tunes Snowflake for data teams.

Client

Keebo

Style

2D Animation

Runtime

0:30

meet Keebo

01

The Challenge

Keebo needed to explain a technical product in 30 seconds. Its audience runs Snowflake every day. They know the pain of slow queries and warehouse costs. The video had to show how a fully automated optimizer works without a wall of jargon.

02

Our Solution

We turned Keebo into a character. A friendly robot dog walks in just as a data engineer gives up on trial and error. Code races across its visor while it adjusts warehouse settings. Then it jumps inside the platform and the numbers start to drop. The engineer gets to put his feet up.

the story in eight beats

Follow Keebo

The script moves from frustration to relief in 30 seconds. Here is how it plays out, frame by frame.

Keebo animation still 1
1

Staring at queries

Hours spent trying to speed up SQL by hand.

Keebo animation still 2
2

Trial and error

Guessing at warehouse size, one slider at a time.

Keebo animation still 3
3

Giving up

Error alerts and a head on the desk.

Keebo animation still 4
4

Enter Keebo

A robot dog walks in to help.

Keebo animation still 6
5

AI at work

Dozens of parameters checked all the time.

Keebo animation still 8
6

Inside the platform

Keebo jumps straight into Snowflake.

Keebo animation still 9
7

Savings appear

Twenty-five percent or more in two days.

Keebo animation still 10
8

Feet up

The engineer finally gets to relax.

pencil first, color second

Video concept & storyboards

We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 10
Script

"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."

Action

Food spins inside the rumen, mixing with juices and little bacteria characters.

the finished look

Design & illustrations

Cool blues, clean office scenes and one memorable mascot. We designed Keebo from every angle so it could move naturally through each scene.

Keebo robot dog character design
Keebo character design
Keebo robot dog turnaround
Keebo turnaround
Keebo animation still 11
The data engineer
Keebo animation still 12
Warehouse size
Keebo animation still 5
Meeting Keebo
Keebo animation still 13
Keebo at work
Keebo animation still 14
Reading the signals
Keebo animation still 15
Live adjustments
Keebo animation still 7
A happy engineer
Keebo animation still 16
Inside the dashboard
Keebo animation still 17
Back at the desk
Keebo animation still 4
Through the door

The final video

2D Animation · Keebo

your turn

Need to make a technical product easy to get?

We turn complex software into stories people remember.

Request A Quote / Consultation

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