A 30-second 2D explainer for Keebo. A robot dog shows how Keebo’s AI tunes Snowflake for data teams.
Client
Keebo
Style
2D Animation
Runtime
0:30
meet Keebo
01
The Challenge
Keebo needed to explain a technical product in 30 seconds. Its audience runs Snowflake every day. They know the pain of slow queries and warehouse costs. The video had to show how a fully automated optimizer works without a wall of jargon.
02
Our Solution
We turned Keebo into a character. A friendly robot dog walks in just as a data engineer gives up on trial and error. Code races across its visor while it adjusts warehouse settings. Then it jumps inside the platform and the numbers start to drop. The engineer gets to put his feet up.
the story in eight beats
Follow Keebo
The script moves from frustration to relief in 30 seconds. Here is how it plays out, frame by frame.
1
Staring at queries
Hours spent trying to speed up SQL by hand.
2
Trial and error
Guessing at warehouse size, one slider at a time.
3
Giving up
Error alerts and a head on the desk.
4
Enter Keebo
A robot dog walks in to help.
5
AI at work
Dozens of parameters checked all the time.
6
Inside the platform
Keebo jumps straight into Snowflake.
7
Savings appear
Twenty-five percent or more in two days.
8
Feet up
The engineer finally gets to relax.
pencil first, color second
Video concept & storyboards
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
SketchPanel 13Final frame8 of 10
Script
"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."
Action
Food spins inside the rumen, mixing with juices and little bacteria characters.
the finished look
Design & illustrations
Cool blues, clean office scenes and one memorable mascot. We designed Keebo from every angle so it could move naturally through each scene.
Keebo character design
Keebo turnaround
The data engineer
Warehouse size
Meeting Keebo
Keebo at work
Reading the signals
Live adjustments
A happy engineer
Inside the dashboard
Back at the desk
Through the door
The final video
2D Animation · Keebo
your turn
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