A 70-second motion graphics explainer for Stealthbox, a self-contained grow box for growing cannabis at home.
Client
Stealthbox
Style
Motion Graphics
Runtime
1:10
everything in the box
01
The Challenge
Stealthbox packs a lot into one cabinet: lighting, climate control, odour filtering, safety features and grow support. The video had to show what is inside and why it fits in a home, without turning into a spec sheet.
02
Our Solution
We kept the product at the center of every scene. The door opens on four plants, a timeline shows seed to harvest, and callouts point to each component. Then the cabinet moves into a living room to show how it blends in. Safety icons, the accessories and a chat with the growmaster close the story.
the story in eight beats
Inside the box
The script moves from what Stealthbox is to how easy it is to use. Here is how it plays out, frame by frame.
1
Meet Stealthbox
A self-contained grow environment.
2
Four plants
Room for up to 4 plants at home.
3
Seed to harvest
10 to 12 weeks per grow.
4
Climate control
Light, humidity and temperature handled.
5
Built in
LED light, filter, fans and a lock.
6
Blends in
A 20″ by 20″ footprint.
7
Safe at home
Tested for flood and fire risk.
8
Support
Instructions and a growmaster on call.
pencil first, color second
Video concept & storyboards
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
SketchPanel 13Final frame8 of 9
Script
"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."
Action
Food spins inside the rumen, mixing with juices and little bacteria characters.
the finished look
Design & illustrations
Clean product renders, flat colors and a warm living room scene. The look keeps the focus on the cabinet and what it does.